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Robert Nathan "Rob" Fried is an American film producer, screenwriter, studio executive and media entrepreneur. He is the founder of Fried Films and Spiritclips, LLC, a division of Hallmark Cards which includes Hallmark eCards and Feeln. He previously was president and CEO of Savoy Pictures, executive vice president of production for Columbia Pictures, director of film finance and special projects for Columbia Pictures and director of business development at 20th Century Fox. Wikipedia