Woolworths Group (Australia)
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Australian Safeway Pty Ltd (trading as Safeway Supermarkets) was a chain of supermarkets in Australia from 1963 to 2017. The supermarkets were initially part of Safeway Inc. but were absorbed by Woolworths Limited (now Woolworths Group) in 1985. [1] .
After the arrival of American supermarket giant Safeway in Australia in 1962, Safeway Australia was bought by Woolworths in 1985. Woolworths Limited acquired all of the Safeway stores and the naming rights in exchange for a 20% equity interest in Woolworths Limited.
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Feb 22, 2024 · "Woolworths bought Safeway, which had 126 stores, and that gave it a major leg up in Victoria." Starting mid-last century, Coles and Woolworths became ubiquitous around Australia. ( Supplied ...
Safeway Australia was sold to the Australian-based Woolworths Limited in 1985. Safeway sold its stores in Southern California, including those in established markets like Los Angeles and San Diego, to the Vons Companies in 1988 in exchange for a 30 percent interest in the company.
The Safeway acquisition gave the US company a 19.9 per cent stake in the Woolworths group. It lifted Woolworths’ share of the Australian national retail market from around 8 per cent to 11 per cent.
American Safeway Inc. had operated in Australia since 1963. But in 1985, Woolworths acquires all 126 of its Australian stores. The following year, every Woolworths supermarket in Victoria was rebranded with the Safeway look and feel to reflect the change.
Shopping. The American supermarket company, Safeway, purchased three Pratt’s supermarkets in Victoria in 1963. The first was the successful Pratt’s Supermarket (with rooftop parking) in Frankston, Victoria. These stores continued to trade as Pratt’s, later Safeway Pratt’s, for a number of years.
