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The URI Logo and Tag Line. Download Logo and Tagline. Visit our self-service resources page for additional logos, art work, photography and templates, along with editorial and visual style guides. The information below is a small excerpt from the URI Brand Visual Standards Guide.
- Brand voice in headlines and copy
- OVERVIEW
- BRAND 101
- URI BRAND VOICE
- URI BRAND VOICE—HEADLINE EXAMPLES 7
- IDENTITY SYSTEM GUIDELINES
- TRAJAN / Arial
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- PERSONAL STATIONERY
- PRINT ADS
- EVENT PROMOTION
- BROCHURES
- HIGHLIGHTED LETTERS
- WEB PROMOTION
- ENVIRONMENTAL GRAPHICS
Brendan Carty, Interim Assistant Director Brand Marketing and Advertising bcarty@uri.edu
The URI Brand Visual Standards Guide contains all the graphic elements to be used in an appropriate manner to maintain the unified visual identity of URI. This provides the framework upon which the brand message and big-thinking stories reside. All branding resources (i.e. logo, tagline with brand mark, templates) must be reproduced exactly as spec...
A BRAND IS A PROMISE YOU MAKE WITH YOUR CUSTOMERS, YOUR EMPLOYEES, AND YOUR CONSTITUENTS ABOUT WHAT IT IS YOU STAND FOR, AND WHAT THEY VALUE IN YOU. IT IS A CORE TRUTH THAT CAN NEVER BE FORGOTTEN AND A CORE PROMISE THAT CAN NEVER BE BROKEN. DEVELOPING A BRAND IS AN ONGOING PROCESS OF TELLING YOUR AUDIENCE WHAT MAKES YOU UNIQUE AND MORE VALUABLE...
THE URI BRAND VOICE SHOULD BE A VOICE FULL OF CONFIDENCE TEMPERED WITH HUMILITY AND A WRY SENSE OF SELF AND PLACE BEFITTING KINGSTON, PROVIDENCE, AND RHODE ISLAND IN GENERAL. IT SHOULD BE THE COMFORTABLE, PLAIN- SPOKEN VOICE OF AN INTELLIGENT FRIEND YOU CAN ALWAYS RELY ON FOR COMMON SENSE AND SURPRISINGLY LARGE THINKING.
DON’T SEND YOUR SON OR DAUGHTER HERE BECAUSE IT’S SAFE AND BEAUTIFUL. BUT BECAUSE IT’S SAFE AND BEAUTIFUL AND LEADING-EDGE. WE ARE NOT AN IVORY TOWER. WE ARE A LIGHTHOUSE TO THE WORLD. SIZE IS A MATTER OF THINKING, NOT GEOGRAPHY. WELCOME TO URI. STUDY IN A SMALL, BEAUTIFUL PLACE WITH SOME OF THE BIGGEST THINKERS IN THE WORLD. WE HAVE ALWAYS THO...
The only two identifiers that may be used are the University of Rhode Island logo and the “THINK BIG WE DO” tagline containing the globe and seal brand mark. No other logos or marks may be introduced, as they will detract from or diminish the identity system. Any exceptions to this rule must undergo the branding approval process. For more informat...
All text for branded materials should use Trajan for headlines and Arial for body copy, as in the example below. Headline: Trajan Pro Bold - upper case caps Be mindful of kerning letters. SMALL BEAUTIFUL CAMPUS. LARGE GLOBAL THINKING. The quintessential college experience. Subhead: Arial Regular Body Header: Arial Bold Body Copy: Arial Regular
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Business Card Side A Business Card Side B (Optional)
Adjust screen of the tagline with brand mark as needed for readability.
Create a unified look by carrying a theme throughout materials.
College Viewbook Brochure: Process CMYK The URI logo WITH
is to be used on all materials such as college brochures, print ads, direct mail, environmental, and promotional materials. You may omit the background screened image when space is limited. Promote global ideas through headlines, content, and photography.
Display cards and bookmarks promote the promise of the web. Information on promotional material suggests more information will be provided in depth on the college or department website. Display cards, above, and bookmarks, below, with the purpose of sending the reader to the website for more information.
Examples of retractable banners. Construction fence banner example. Please contact URI Publications and Creative Services for assistance with banners. ENVIRONMENTAL GRAPHICS Side one will feature the tagline with brand mark. Side two has a different college or department for each banner.
Sep 8, 2020 · University of Rhode Island logo.svg. Size of this PNG preview of this SVG file: 155 × 62 pixels. Other resolutions: 320 × 128 pixels | 640 × 256 pixels | 1,024 × 410 pixels | 1,280 × 512 pixels | 2,560 × 1,024 pixels.
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Browse Getty Images' premium collection of high-quality, authentic University Of Rhode Island photos & royalty-free pictures, taken by professional Getty Images photographers. Available in multiple sizes and formats to fit your needs.
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.
Feb 3, 2022 · The University of Rhode Island owns the rights to and controls the usage of the logos, symbols, verbiage and marks that reference Rhode Island Athletics. Anyone wishing to use an Athletics trademark must obtain a license.
