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1. • • And today, Buick introduces a new tagline, brand campaign and ethos to usher the historic brand into the future: Exceptional by design. Exceptional by design is inspired by Buick’s attention to detail, reflecting the sculptural form and aesthetic philosophy of the Buick brand and product.
     media.buick.com › media › us

     The Next Era of Buick is ‘Exceptional by design’

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   What makes a Buick exceptional by design?

   • Exceptional by design is inspired by Buick’s attention to detail, reflecting the sculptural form and aesthetic philosophy of the Buick brand and product. Buick is in the midst of an evolution, launching a beautiful new vehicle portfolio, while becoming the fastest growing mainstream brand in the industry in 2023.

   The Next Era of Buick is ‘Exceptional by design’

   media.buick.com/media/us/en/buick/news.detail.html/content/Pages/news/us/en/2024/feb/0227-buick.html

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   What is Buick's new 'exceptional by design' tagline?

   • Buick is changing its tagline and steering into more aggressive styling conventions for its crossovers. The new tagline: “Exceptional by design.” Since Buick has used the Wildcat to preview the future, it only makes sense to keep updating the concept car to reflect upcoming styling changes.

   Buick Shows a Revamped Wildcat and Unveils New Tagline - Autoweek

   www.autoweek.com/news/a60010479/buick-wildcat-design-update/

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   What's new with Buick EV 1?

   • DETROIT — It started with a fresh take on Buick’s recognizable tri-shield badge. Then, a new design language inspired by the Wildcat EV 1 concept that will eventually flow through the entire product portfolio. And today, Buick introduces a new tagline, brand campaign and ethos to usher the historic brand into the future: Exceptional by design.

   The Next Era of Buick is ‘Exceptional by design’

   media.buick.com/media/us/en/buick/news.detail.html/content/Pages/news/us/en/2024/feb/0227-buick.html

   See all results for this question

   Why is Buick updating the styling of a sedan concept?

   • If you’re wondering why Buick is updating the styling of a sedan concept, well, there is an actual reason. Buick is changing its tagline and steering into more aggressive styling conventions for its crossovers. The new tagline: “Exceptional by design.”

   Buick Shows a Revamped Wildcat and Unveils New Tagline - Autoweek

   www.autoweek.com/news/a60010479/buick-wildcat-design-update/

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3. media.buick.com › media › usThe Next Era of Buick is ‘Exceptional by design’

   media.buick.com › media › us

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   Feb 27, 2024 · And today, Buick introduces a new tagline, brand campaign and ethos to usher the historic brand into the future: Exceptional by design. Exceptional by design is inspired by Buick’s attention to detail, reflecting the sculptural form and aesthetic philosophy of the Buick brand and product.

4. gmauthority.com › blog › 2024Here’s How The New Buick Design Language Was Born: Exclusive

   gmauthority.com › blog › 2024

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   Mar 6, 2024 · Leading the way in this brand-wide styling overhaul is the Wildcat EV concept from 2022, which provides the cues for the latest Buick design language. Now, GM Authority is detailing the origin...

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6. www.buick.com › exceptional-by-designExceptional by Design | Buick Brand and Product | Buick

   www.buick.com › exceptional-by-design

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   Ushering in a new era, “Exceptional by design” embodies our new design language. With a bold face, innovative proportions, and beautifully sculpted surfaces, our vehicle forms are derived organically, inspired by nature, and possessing a timelessness that is pleasing to the eye.

7. www.caranddriver.com › news › a60502411We Go Behind the Scenes with Buick to See How Its New ...

   www.caranddriver.com › news › a60502411

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   Apr 16, 2024 · News. We Go Behind the Scenes with Buick to See How Its New Identity Was Born. We visited Buick's space in GM's new Design West building, learning about how Buick's new design language...

   • Email: caleb.miller@hearst.com

   • Occupation: Associate News Editor

8. www.autoweek.com › news › a60010479Buick Shows a Revamped Wildcat and Unveils New Tagline - Autoweek

   www.autoweek.com › news › a60010479

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   Feb 28, 2024 · By Wesley Wren Published: Feb 28, 2024 5:36 PM EST. Buick. The Buick Wildcat EV debuted in 2022 as a way of previewing upcoming styling cues. Buick is updating its branding strategy with a new ...

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10. www.cnn.com › 2024/04/25 › carsBuick, GM’s low-key semi-luxury brand, is suddenly hot

    www.cnn.com › 2024/04/25 › cars

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    Apr 25, 2024 · Magic Car Pics/Shutterstock. Buick’s new look, the one that’s drawing buyers to the Envista and the recently redesigned Encore GX, was previewed by the 2022 Buick Wildcat EV concept car. It...

11. www.esquire.com › lifestyle › carsWait, Buicks Are Cool Again? - Esquire

    www.esquire.com › lifestyle › cars

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    May 21, 2024 · Wait, Buicks Are Cool Again? Yes, with the Envista and a brand-new design language—based on one of the boldest concept cars in recent memory—GM’s Buick is finally getting some love. I ...