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    • Facebook. Headquarters: Menlo Park, CA. Launched: 2004. Monthly Active Users: 3 billion. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
    • YouTube. Launched: 2005. Headquarters: San Bruno, California. Monthly Active Users: 2.5 billion. Revenue: $29.24 billion (2022). Founders: Jawed Karim, Steve Chen, Chad Hurley.
    • Instagram. Headquarters: Menlo Park, CA. Launched: 2010. Monthly Active Users: 2 billion. Founders: Kevin Systrom, Mike Krieger. Revenue: Instagram-specific revenue not known.
    • TikTok. Launched: 2016. Headquarters: Culver City, California. Monthly Active Users: 1.2 billion. Founders: ByteDance Ltd, Zhang Yiming, Toutiao. Revenue: Unknown.
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    When you think of the term "social media", your mind probably first goes to Facebook. With billions of active users, it dominates as the biggest social networking service. That's partly because it's been around for so long, changing the landscape of the internet forever. Many people have grown up posting their whole lives on Facebook. On Facebook, ...

    Instagram is a photo and video sharing service that launched in 2010 and eventually got sold to Facebook. It's not overflowing with features, but its simplicity is what makes it good. The main feed is an endless scroll of media from people you follow and topics you might be interested in. You can choose to follow people you know, or just live vicar...

    If you're seeking inspiration, Pinterest is the app for you. It essentially acts as a mood board, letting you gather media (primarily images, but also videos) based on whatever theme you desire: travel, cooking, fashion, weddings, and so on. You can upload your images or discover what other users have shared and "pin" those to your board. Even if y...

    LinkedIn is the go-to social networking app for adults and business professionals. On LinkedIn, you can build a profile that details your employment history, skills, and certifications. You can connect with current and former colleagues and use LinkedIn as a way to find new employment opportunities. Many employers use LinkedIn to post jobs and scou...

    Reddit is one of the best social media platforms. It's part social network, part news aggregator. On Reddit, users share content like images, videos, and text posts, with others voting on it to impact its ranking within the feed. This content gets posted to communities (known as subreddits), of which millions exist for all sorts of hobbies and topi...

    On Twitter, you write 280-character messages known as tweets. You can publish these to your profile and you can respond to other's tweets. You're just as likely to find your best friend on Twitter as you are a global megastar; it's your choice who you follow. While plenty of youngsters use Twitter, it's nevertheless an excellent adult social media ...

    Discord began life as a way for gamers to gather and chat while playing, but it's since expanded into a great app for communicating with anyone. Discord splits into servers, which act as public or private communities, wherein you can chat with others through text, voice, and video. Discord can be as expansive as you want it to be. If you only want ...

    If you want a local social networking app, Nextdoor is the one for you. Rather than connecting with the globe, it puts you in contact with those in your neighborhood. This allows you to find out the latest news in your area, seek events, get recommendations for local tradespeople, and just chat with those nearby. Nextdoor also has a section where y...

    Since YouTube now has so many social features, it's fair to consider YouTube a social media platform. Of course, you undoubtedly know of YouTube, since it's the largest video-sharing service in the world. It lets you upload videos for free and watch the endless amount of content that individuals and businesses upload. To connect with creators, you ...

    Of all the social media apps on this list, Snapchat is the one which traditionally skews younger. However, millions of adults use Snapchat—which makes sense, considering the platform has been around since 2011, and many have used it since the beginning. The main conceit of Snapchat is that the messages and videos you send only last for a limited am...

    • Joe Keeley
    • Former Senior Editor
    • YouTube. YouTube unsurprisingly retains its position as the most visited social media platform in 2023, with an astounding 1.35 trillion visits, a significant leap from its 2019 count of 263.3 billion.
    • Facebook. Facebook, which once held the crown for the most visited site, has seen a more modest growth, standing as the second most visited platform in 2023 with 216.4 billion visits.
    • X (Twitter) X (Twitter), known for its brevity and real-time content, also shows a positive trajectory. In 2023, X garnered 112.9 billion visits, a significant jump from its 41.6 billion visits in 2019, translating to a 63.19% increase and a 2.72 multiple in growth rate.
    • Instagram. Instagram has successfully capitalized on the visual content trend, with its visits surging to 87.3 billion in 2023, a substantial growth from 32.8 billion in 2019.
    • BeReal. BeReal has seen 313% growth in usage from consumers we polled, which was likely fueled by hype. But -- as we wonder with all emerging social media platforms -- will it last?
    • Twitch. Whether you're watching Keke Palmer start a family with The Sims, or enthralled by someone's live coverage of a cool event, it's clear that streamed content is here to stay.
    • LinkedIn. Between May and January LinkedIn grew 20% amongst consumers we surveyed, boosted by Boomers. However, the platform is starting to see declines with other age groups.
    • TikTok. Despite TikTok's ongoing regulatory concerns, people who loved the platform back in May seem to be sticking around, while others are beginning to experience the channel for the very first time.
  2. Nov 21, 2023 · 1. Facebook. Let's start with the obvious choices. For all its faults (and there are a lot of them), Facebook is still comfortably the most popular social network in the world. With more than 2.95 billion users, it's the place to go if you want to easily connect with most of the people from your current or former life.

    • Former Campaign Manager
    • 10 most popular social media sites for adults1
    • 10 most popular social media sites for adults2
    • 10 most popular social media sites for adults3
    • 10 most popular social media sites for adults4
    • 10 most popular social media sites for adults5
  3. Dec 18, 2023 · 1. Facebook. Website: https://www.facebook.com/ Company: Meta. Country: United States. Year launched: 2004. Each day, over 2 billion users visit Facebook. There are also more than 7 million active advertisers on the platform. Your business is likely missing out if you don’t consider this huge customer base.

  4. Jun 3, 2022 · 1. Reddit. Often considered the ‘front page of the internet’, Reddit is an interesting place to find communities grouped around your interests. These communities are called subreddits, and each subreddit has multiple moderators to ensure that the posts are abiding by community rules and guidelines.

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