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  1. 2 days ago · Side-by-Side Comparison Chart. Above and below, the candidates are listed in alphabetical order; clicking their names in the chart will open their biographies. For more information on each question and to see each candidate’s full statement, click the topic (for example: click “legal abortion”).

  2. Apr 18, 2024 · Neither President Biden nor former President Donald Trump lack name recognition, but millions of dollars are already being spent on campaign ads to persuade only a fraction of voters.

  3. Feb 15, 2024 · In 2020, some of the most effective ads tested for the Biden campaign were direct-to-camera video testimonials — featuring everyday voters shot as if they could be on Zoom, rather than slick...

  4. From the oft-imitated Ronald Reagan " Morning In America " ad from 1984 to Lyndon B. Johnson's terrifying " Daisy Girl " ad from 1964 — which involves the suggested nuking of a toddler —...

  5. Apr 21, 2024 · Neither former President Trump nor President Biden lack name recognition, but millions of dollars are already being spent on campaign ads to persuade only a fraction of voters. Will all that money make a difference? NPR senior political editor and correspondent Domenico Montanaro reports.

  6. Oct 3, 2022 · What they found was that TV ads had a much greater effect on "down ballot" races compared to presidential contests: three times greater for Senate races; four times greater for gubernatorial races; and 12 times greater for the really obscure races like state treasurer.

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  8. Oct 22, 2022 · Ad spending this election season is estimated at nearly $10 billion, surpassing even the 2020 presidential election. We look at two ads and what's at stake these midterms.

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