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- These events are not just about creating a glamorous atmosphere; they also serve as powerful branding and marketing tools. A well-executed red carpet event can generate buzz, media coverage, and social media engagement, resulting in increased visibility and brand recognition for your organization.
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May 3, 2024 · Interest in the red carpet — from brands and viewers alike — has reached new heights, with online red carpet chatter up 12.4 percent in the first four months of 2024 compared to 2023. Celebrities and their stylists are leaning more towards theme dressing and referencing archival looks from the past in order to generate buzz for their projects.
Oct 5, 2023 · Melissa Rivers and Dr. Elizabeth Castaldo Lundén reflect on the history of the red carpet, best looks and the loss of public interest over the years.
Mar 10, 2024 · Red carpet dressing has been big business going back to the 1990s. But it has swallowed up an ever-greater share of luxury brands’ marketing budgets in recent years.
Jan 5, 2018 · It’s hard to pinpoint when the red carpet became an economy unto itself — somewhere back in the late 20th century — but it has been a carefully cultivated marketing tool for generations now,...
Dec 13, 2023 · “Dressing celebrities for red carpets is more than a style statement – it’s a strategic and powerful tool that allows brands to resonate with the contemporary consumer,” says Alison ...
- Jessica Beresford
Many predicted the pandemic would irrevocably change the nature of the red carpet—but in 2021, it's come roaring back to life, as glamorous and fantastical as ever. As the pandemic spread last year, so too did feverish predictions of the demise of certain aspects of modern life.
Oct 8, 2013 · 10 Fun Ways to Liven Up Red Carpets. From live-action logos to mock paparazzi, these clever ideas revolutionize the notion of the standard step-and-repeat arrivals line.
