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  2. May 18, 2023 · The most used social media platform in the world is Facebook, with 2.9 billion monthly active users across the world. Facebook’s reign continues into 2023, but it doesn’t stand alone.

  3. Jan 28, 2023 · ADVERTISEMENT. You’d be forgiven for being confused about the state of social media in 2023. Alongside the general myth that social media is “dying”, there’s also plenty of misinformation circulating about the popularity of individual social platforms – or lack thereof.

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    • Social media started in the early 2000s. MySpace was the first social media site to reach a million monthly active users – it achieved this milestone around 2004.
    • Facebook dominated the social media market for a decade, but five other platforms also have more than half a billion users. With 2.3 billion users, Facebook was the most popular social media platform in 2019.
    • Some social media sites are particularly popular among specific population groups. The aggregate numbers mask a great deal of heterogeneity across platforms.
    • In rich countries, almost all young people use social media. From a back-of-the-envelope calculation, we know that if Facebook had 2.3 billion users in 2019, then at least 30% of the world was using social media.2 This is just an average – usage rates were much higher for some world regions, specifically for some population groups.
  4. Jan 31, 2024 · Kepios’s analysis of the latest data from around the world shows that the cumulative total of active users on the top platform in each country reached 5.04 billionby the start of 2024. And while this “user identities” figure may not equate to unique, human individuals, it still marks a momentous milestone on social media’s journey. View fullsize.

  5. Data published in the advertising resources of the worlds top platforms reveals that YouTube has the largest social media advertising audience. The company’s latest data indicates that YouTube ads reach 2.50 billionusers per month, which is more than 10 percent greater than the 2.24 billionfigure that Meta reports for Facebook.

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  6. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and...

  7. Nov 18, 2022 · Today, the honeymoon phase is long over and the messiness of running a global social platform is now on full display. Nowhere is this more evident than Twitter during the current Elon Musk transitional period—but more details on that later. For now, let’s explore the social media universe in 2022.

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