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  2. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram....

    • 2023, An Estimated 4.9 Billion People Use Social Media Across The World
    • Social Media App Market in 2022 Was Valued at $49.09 Billion
    • Facebook Is The Most Visited Social Media Site in America
    • Ple in The U.S. Have An Average of 7.1 Social Media Accounts

    The number of social media users worldwide has swelled to a record 4.9 billion people globally. What’s more, this number is expected to jump to approximately 5.85 billion users by 2027. These aren’t users tied to a single platform, either: The average user now spreads their digital footprint across a staggering six to seven platforms every month—hi...

    This number isn’t expected to stay stagnant, though, with forecasts predicting a compound annual growth rate (CAGR) of 26.2% from 2023 to 2030.The driving force? The increasing global adoption of 5G technology. Social media platforms will need to continuously evolve to meet the demands of this blistering rate of growth, which means marketers will n...

    The numbers back this up: Facebook commands 53% of all social media site visits in the United States.It’s a supremacy that remains unchallenged to date. Other platforms, despite their individual strengths and popularity, continue to find themselves in Facebook’s shadow across desktop, mobile and tablet devices. This means Facebook remains essential...

    Remember how social media users check in on six to seven social media platforms per month? Turns out, on a global perspective, the average individual boasts 8.4 social media accounts.Americans aren’t far behind, with 7.1 accounts—in between the high of 11.5 accounts in India and Japan’s more modest 3.8. These stats illustrate the broad and complex ...

  3. Dec 18, 2023 · Tip. Identify the most popular social media platforms among your target market with Semrush’s One2Target tool. Let’s dive into our list of social media platforms: 1. Facebook. Website: https://www.facebook.com/ Company: Meta. Country: United States. Year launched: 2004. Each day, over 2 billion users visit Facebook.

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    • Facebook. Headquarters: Menlo Park, CA. Launched: 2004. Monthly Active Users: 3 billion. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
    • YouTube. Launched: 2005. Headquarters: San Bruno, California. Monthly Active Users: 2.5 billion. Revenue: $29.24 billion (2022). Founders: Jawed Karim, Steve Chen, Chad Hurley.
    • Instagram. Headquarters: Menlo Park, CA. Launched: 2010. Monthly Active Users: 2 billion. Founders: Kevin Systrom, Mike Krieger. Revenue: Instagram-specific revenue not known.
    • TikTok. Launched: 2016. Headquarters: Culver City, California. Monthly Active Users: 1.2 billion. Founders: ByteDance Ltd, Zhang Yiming, Toutiao. Revenue: Unknown.
  4. Data published in the advertising resources of the worlds top platforms reveals that YouTube has the largest social media advertising audience. The company’s latest data indicates that YouTube ads reach 2.50 billionusers per month, which is more than 10 percent greater than the 2.24 billionfigure that Meta reports for Facebook.

  5. Nov 18, 2022 · Today, the honeymoon phase is long over and the messiness of running a global social platform is now on full display. Nowhere is this more evident than Twitter during the current Elon Musk transitional period—but more details on that later. For now, let’s explore the social media universe in 2022.

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