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How to host a broker open house?
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Aug 3, 2023 · A broker open house is when a broker or agent hosts an open house for other real estate professionals. To have a memorable open house, you want to entice guests to attend by sending out invitations, turning it into an event, and making it fun.
- List the event in the MLS as soon as possible. Five to seven days before the open house is ideal. If your MLS supports it, and you follow my advice in #6, 8, 9, 10, and 11 below, include those details.
- Post details about the event on Facebook and Twitter.
- Create a special invitation and email or snail mail it to all the agents in your office, and any agents you’ve worked with in the past. A snail mail invitation is more powerful, and will be more effective!
- If you have office sales meetings, announce the event at your meeting.
- Free Open House Invitation Templates
- Paid Open House Invitation Templates
- What to Include in Your Open House Invitation
- Tools & Resources to Design & Distribute Open House Invitations
- Bottom Line
1. Use Welcoming Language
Recipients of your invitation to the open house should feel encouraged to attend. Using casual and warm verbiage like “stop by our open house!” shows you are inviting and welcoming. Plus, instead of generally mentioning that there will be an event, it is specifically and personally asking the recipient to join. This type of open house message appeals to a wide range of audiences, rather than formal wording like, “you are cordially invited to,” which could deter visitors who want to just pop b...
2. Use Color to Highlight Key Information
Using a pop of color on an invitation or flyer helps identify the most important pieces of information. This free open house invitation template uses red on top of a black and white image to highlight the title, “Open House Event.” You could easily change this color to more closely fit your real estate brand.
3. Sell a Lifestyle, Not Just a Home
On this invitation for an open house, property photos aren’t showcased front and center. Instead, one photo is placed behind an elegant design accompanied by more formal open house invitation wording, “Please join us for an open house.” However, it’s still easy to see that the photo shows a waterfront property. The overall design and feel of this template are clearly targeting a luxury real estateaudience.
11. Utilize Door Hangers for Invitations
Door hangers are a real estate marketing strategythat is affordable, does not get lost in a pile with other mailers, and can be placed in frequently used entryways. The best door hanger designs must have the right calls to action, like “you’re invited to our open house” to make the invitation recipient feel welcome. You can target areas with door hangers based on statistics like income, current property value, and age. Targeting the right neighborhood to distribute door hangers will maximize...
12. Create Eye-catching Invitations for Social Media
This open house invite template is designed for digital use, although it could also be used for printed invitations. It highlights the event type in a larger font size with an underline and includes multiple interior photos to showcase some of the best parts of the listing and generate curiosity. This template effectively shows multiple photos with clear listing and contact information without being visually cluttered.
13. Door Hanger Open House Invitation
To successfully market to your real estate farm area, you should send and deliver your open house announcements in multiple forms. This open house door hanger is two-sided and provides plenty of space for you to include your information and important details about your event. By using different types of printed invitations and mailers, your invitations will stand out. To easily create door hangers and any other types of real estate direct mailers, ProspectsPLUS! is an ideal tool for designing...
Open houses are an excellent opportunity to meet prospective clients, generate leads, and connect with neighboring residents. But in order to host an active and successful open house, you need to strategically create your invitation with specific information. Here are items you should include on your open house invitations: 1. Contact information: ...
After reviewing the open house invitation templates above, you can see how they can be effective with the right strategy. To successfully design, print, and deliver your invites, you need to use the right software and tools. There are many different options for both print and online marketing strategies, so evaluate what is most important for your ...
Learning how to attract visitors to your open houses can be key to growing your real estate business. With the right strategy and open house invitation templates, you’ll be able to easily generate interest and host an open house event that sells your listing and gives you new clients.
You can start by looking for a free open house invitation template that suits your ideas. Browse through our collection of various layouts, ranging from minimalist invites to bold and fun ones; and even holiday open house invitation templates.
To help real estate professionals attract a wider audience and make a lasting impression, we present a comprehensive set of open house invitation templates. These templates are designed to engage potential buyers, create a sense of urgency, and highlight the unique features of your property.
