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What is a call to action on social media?
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What is a social media call-to-action (CTA)?
Jan 21, 2024 · Learn how to create effective CTAs for your social media campaigns with these 11 strategies and examples. Find out how to use tone, goals, triggers, and social media tools to boost your engagement and conversions.
Dec 1, 2022 · Learn what a social media CTA is and how to write one that inspires your audience to take action. See 10 examples from brands that use action words, benefits, urgency, and offers to get results.
- HubSpot. CTA: Download Now. One of the perks of using HubSpot is the wealth of free resources they offer. This slide-in CTA found in an article discussing marketing intelligence, demonstrates how a well-placed CTA can improve user experience.
- The Budgetnista. CTA: Sign Up for Weekly Goodies! Run by personal financial educator and author Tiffany Aliche, The Budgetnista is a one stop shop for personal finance.
- Glossier. CTA: I'm in. Beauty brand Glossier has its marketing image down, showcasing realistic images of women with a variety of skin types. Who can forget their boy brow campaign?
- 310 Creative. CTA: Book Free Assessment. Growth agency and HubSpot partner 310 Creative aims to help B2B companies scale and refine the buyer's journey to increase sales.
- ClickUp. This ad from ClickUp is likely part of a retargeting campaign. Even if you don’t watch the video, the ad copy offers plenty of calls to action on its own.
- Shaw Academy. Can you spot all the call to actions in this Facebook ad? Hint: there are at least seven. Every element is coordinated here to instill a sense of urgency in the audience.
- Babbel. Babbel is a language learning app that comes at you strong with various CTAs for their Facebook offer. It works because even if you don’t know this app, it quickly establishes a trust factor (“over 500,000 5-star reviews”).
- Hootsuite. Hootsuite keeps it brief and concise with a few very targeted CTAs. Why it works. All the call to actions are focused at the bottom while benefits are at the top of the post.
- Mailchimp. Mailchimp’s CTA gives users a glimpse of what they’ll discover by clicking the link. In this instance, the invitation is to “Explore 300+ Integrations.”
- Apple. Apple uses a CTA in their Google search ad that asks people to “Explore the lineup” to learn about the various computers they offer. You can get plenty of CTA inspiration by reviewing your competitors’ ads.
- Sakuraco. Subscription box company Sakuraco has multiple CTAs in their Facebook ad: Learn more (button) Find out more (link) Discover Japan’s Authentic Sweets.
- Tiffany & Co. Jewelry company Tiffany & Co prompts visitors to follow their diamond’s journey with their CTA. This CTA may work better than a standard “Learn More” as it tells users exactly what they’ll learn by clicking the link.
Mar 7, 2023 · 6 great call-to-action examples. You know how they say a closed mouth doesn’t get fed? If you want someone to do something, you gotta ask for it. Writing a killer call to action (CTA) is one strategy to get what you want.
How to write a call to action for social media. Step 1: Define Your Goal. Step 2: Know Your Audience. Step 3: Craft Your Call to Action. Step 4: Test and Refine. Examples of CTAs. Engagement Boosters: Community Builders: Content Consumption: Action-Oriented CTAs: Urgency & Scarcity: What is a call to action (CTA)?
