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May 16, 2024 · YouTube boasted a dominant position in streaming at its Brandcast upfront presentation Wednesday evening while unveiling a smattering of ad tools, according to details shared with Marketing Dive. A new solution tailored to connected TV (CTV), called Video Reach Campaigns Non-Skips, serves non-skippable assets across an advertiser’s in-stream ...
6 days ago · Google's (GOOGL.O) YouTube introduced a new AI-powered format to place non-skippable ads on videos streamed to internet-connected TVs. Netflix (NFLX.O) advertising chief Amy Reinhard said the ...
2 days ago · Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and ...
May 14, 2024 · To connect the dots between this robust universe of premium content and audiences, Amazon Ads has the scale, insights, and ad tech to deliver results for brands. Prime Video’s average unique audience compared to other streaming services is 47% 2 and it drives 56% incremental lift among adults 18 to 49 compared to linear TV.
2 days ago · Research into Q1 2024 global invalid traffic (IVT, including ad fraud) in open programmatic CTV advertising reveals a global CTV ad fraud (IVT) rate of 12%; Traffic from EMEA had the highest CTV ...
May 15, 2024 · As such, he added, “they deserve the same acclaim as other creative professionals.” YouTube views in living room have grown 130% in the past three years, making it an ever-viable platform for ...
3 days ago · A new KFF survey found Biden has an edge with independent voters when it comes to health care issues. Independents trust Biden more than Trump to ensure access to affordable health insurance (47% ...
