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Jul 1, 2004 · By classifying and evaluating the extant knowledge base of the country-of-origin area, this literature review not only delineates the major themes and issues in the field but also...
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This paper reviews the country-of-origin literature and traces the conceptual development of the country-of-origin construct. In general terms, the value of literature reviews resides in their ability to provide scholars, students, and practitioners with a critical appraisal of the existing research on a topic.
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Jul 1, 2004 · This paper reviews the country-of-origin literature and traces the conceptual development of the country-oforigin construct. The value of such literature reviews resides in their ability to provide scholars, students, and practitioners with a critical appraisal of the existing research on a topic.
Jun 1, 1998 · This paper provides a comprehensive review of the literature regarding the effect of country of origin on consumer perceptions of products and services. Results reveal that consumer...
- What Are Country-Of-Origin (COO) Effects?
- Country-Of-Origin Image
- Halo Versus Summary Construct Model
- Product Ethnicity
From an information theoretic perspective, products and brands are conceived to consist of an array of cues, both intrinsic (e.g. taste, color, design, packaging, fit) and extrinsic (e.g. price, brand name, and COO). Each cue provides a basis for evaluating products (Olson & Jacoby, 1972). Apart from price, one extrinsic cue that has received consi...
While the majority of studies has focused on COO effects, or the impact the name of a country has on product evaluations and purchase intentions (Lampert & Jaffe, 1998), in conceptual terms, the focus of COO research has gradually shifted to the question why this is the case (Roth & Diamantopoulos, 2009). For example, instead of asking why a German...
Regarding the question how COI affects consumer behaviour, in his seminal paper, Han (1989) developed two models that describe the direct and indirect effects of COI on product evaluations and purchase intentions, the halo and the summary construct model. The halo model assumes that consumers do not know a lot about the product (category) at hand. ...
Certain product categories may be linked to specific countries because of their location, climate, natural resources, or traditional manufacturing know-how (Usunier & Cestre, 2007). Countries may also become associated with specific products because they are known as the place of invention or development (e.g. Germany and cars), the place of transf...
- Katharina Petra Zeugner-Roth
- k.zeugner-roth@ieseg.fr
- 2017
understand the academic roots of COO research, this paper will focus on post-Bilkey/Nes (1982) literature. COO is defined as the bias toward a product, positive or negative, that results from a consumer s preconceived ideas about the quality of products originating in a particular country.
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Literature Review. 2.1 The concept of Country-of-origin. 2.1.1 Definition of Country-of-origin. The concept of country-of-origin (COO) and its effect has been discussed in several studies, however, there is an active debate on how to define this concept.
