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  2. Jan 20, 2024 · Industry structure refers to the underlying characteristics and competitive dynamics of a particular industry. It looks at factors like the number and size of companies, barriers to entry, pace of change, and nature of competition.

  3. Jan 1, 2016 · Industry structure, together with a company's relative position within the industry, are the two basic drivers of company profitability. Analyzing the Five Forces can help companies anticipate shifts in competition, shape how industry structure evolves, and find better strategic positions within the industry.

  4. This chapter is the first of four chapters that explores the theory of the firm. This theory explains how firms behave. What does that mean? Let’s defin...

  5. Each industry has a distinctive structure that shapes the nature of competitive interaction that unfolds there. Understanding the underlying structure of a company’s industry, now and in the future, is a core discipline in strategy formation.

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    • What Are Porter's Five Forces?
    • Understanding Porter's Five Forces
    • Porter's Five Forces
    • Competitive Measures
    • Applying The Model
    • Critiques of The Five Forces
    • The Bottom Line

    Michael Porter's five-force strategic analysis model, introduced in a 1979 article published in the Harvard Business Review, remains a fundamental tool for strategic analysts plotting the competitive landscape of an industry. In a bid to mirror the complexity real strategists would face while keeping their strategic analysis manageable, Porter set ...

    Strategic analysis at the time of Porter's article tended not only to love acronyms (SWOT, PEST, PESTEL, BCG Matrix, ETPS, etc.) but also models focused on the internal dynamics of individual companies. While it would be unfair to suggest they ignored the competitive environment companies face, they were typically vague while doing so; e.g., the "o...

    1. Competitive Rivals

    Porter's first force is what we usually mean when discussing business competition. We think of Pepsi and Coca-Cola for soft drinks, Apple and Samsung for smartphones, Nike and Adidas for sneakers, and Ford and General Motors for autos. Indeed, some of these rivalries are so influential that consumers split almost culturally among those who have an iPhone, drive a Ford, or prefer Netflix to Hulu. Thus, it's no accident that we also consider business competition chiefly a war among rivals. Such...

    2. Potential for New Entrants in an Industry

    Industries where new firms can enter more easily almost always have lower profit margins, and the firms involved each have less market share. The sector for local restaurants has relatively low entry requirements: there aren't significant investments or regulatory hurdles to surmount before opening to the public. Thus, it's also the case that your favorite restaurant may not stay open for long, given the hypercompetitive environment and constant entrance of new restaurants opening. Here are f...

    3. Supplier Power

    Suppliers are powerful when they are the only source of something important that a firm needs, can differentiate their product, or have strong brands. When the power of suppliers in an industry is high, this raises costs or otherwise limits the resources a firm needs. Here are some factors used to measure the supplier power of an industry: 1. The number of suppliers: When few firms can give a company something it needs to stay in business, each has greater negotiating power. They can raise pr...

    When published, Michael Porter's framework marked a departure from the then-dominant models of business strategy, steeped in classic competition theory. Those models, still echoed in Economics 101 textbooks, rested on several key, if questionable, assumptions: markets as arenas for many small firms with no significant market power, homogeneous prod...

    Since his 1979 Harvard Business Review article, Porter has published many books on strategic analysis, including works where he has expanded on his five-force model. He's also become very concise in providing the specific steps in performing an industry analysis: 1. Define the industry: The process begins with a clear description of the industry, h...

    Porter’s model helped reframe the understanding of competition. It wasn’t confined to direct rivals but extended to suppliers and customers—traditionally viewed in a transactional light. Suppliers, especially those with unique resources or enjoying a monopoly, could dictate terms, lower profits, or, in extreme cases, forward-integrate into the buye...

    Porter's five-forces model sets out essential criteria for considering a company's competitive landscape: the power of suppliers and buyers, the threat of new entrants and substitutes, and competitive rivalry. While the economic terrain has evolved significantly since the 1970s and Porter has updated his work ever since, the principles underlying P...

    • Peter Gratton
    • 2 min
  6. May 8, 2024 · Identify aspects of industry structure that might be influenced by competitors, by new entrants, or by your company. (Source: Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Harvard Business Review 86.1 (2008): 78-93)

  7. Industrial structure describes the composition of a country’s economic activity, the production of human material provisions. Industries are usually categorized into three basic types according to their stage within the production process, or the type of value being added to a natural resource.

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