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- Use Tools Made For Email Marketing
- Build Your Email List Proactively
- Segment Your List by User Intent
- Engage Your Readers at Every Step
- Measure Your Email Marketing Campaign Results
- Scrub, Rinse and Repeat
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Standard email services, such as Microsoft Outlook and Gmail aren’t meant to be used for email marketing. When you use email marketing software, you can easily manage a contact list, generate leads and send and track bulk and blast emails. Many of the tools made for email marketing include features or integrations with other types of software to he...
You may already collect email addresses from customers after an interaction with them, but there’s more you can do to build your email list. Whether you sell a physical product, digital item or a service, you should have some information that’s valuable to offer for free—or for an email address. Offer e-books, free trials, coupons or a webinar to l...
Segmentation is one of the key factors of effective email marketing. When you divide your audience into groups that separate user interests, you can create more personalized campaigns. At the very least, you can segment your audiences by purchase history (customers vs. leads), but you can go granular. Try segmenting by geographical location, types ...
Crafting an effective marketing email is about more than just the body of your email. You can increase your open rates and CTR by tweaking many elements of your emails, starting with the from and subject lines. 1. From:Try to avoid generic “from” names. Use your brand name or a name your users will recognize. 2. Subject line:Several email marketing...
One of the best ways to find out if your email marketing campaigns are working is to check the reports. Most email marketing software include at least the basic reports, such as open rate, bounce rate and CTR. If you’re using split testing, or A/B testing, for subject lines, body text and CTAs, you’ll be able to see what worked best and what didn’t...
You’re going to have bounced emails. It’s only a cause for concern if it happens too often or you don’t scrub the bad emails. A high bounce rate can affect where your email ends up for your readers; that is, your emails could end up in spam folders and not the inbox as you want. Just ensure you scrub those email addresses that weren’t delivered for...
Compare 10 popular email marketing platforms based on pricing, features, customer reviews and expert analysis. Find the best fit for your business needs, whether you need all-in-one marketing, e-commerce, landing pages, automation or more.
Apr 16, 2024 · Compare the features, pros, cons, and pricing of the best email marketing platforms for different business needs. Learn how to create, send, and optimize email campaigns with Mailchimp, ActiveCampaign, Drip, and more.
Mailchimp is the #1 email marketing and automations platform* that helps you deliver professional, engaging marketing emails and drive sales. With Mailchimp, you can access powerful AI and data tools, integrations, analytics, support, and more.
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Jun 5, 2024 · Best for: Shopify email marketing and SMS marketing. TargetBay is an all-in-one email marketing service with over 380 email templates, drag-and-drop functionality, pop-up builder, SMS marketing, coupon builder, email automation, A/B testing, advanced reports, sign-up forms, and more.