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Jul 15, 2021 · In 1938, radio surpassed magazines in generating advertisement profits. When TV took over, it remained the number one channel in ad spend for decades. Then in 2016, desktop and mobile advertising revenue surpassed TV for the first time, with a $72.5 billion revenue. History is a wheel, they say.
- Antonino Lupo
Jul 31, 2023 · A Brief History of TV Advertising. By Madhive Marketing. July 31, 2023. Share. Journalist Cleo Abrams reminds us that advertising as we know it today had to be invented — and it has certainly come a long way since the first newspaper ads in 1833. Relatively speaking, TV advertising is pretty new!
In 1946, 8,000 US homes owned TV sets, and by 1960 that number increased to 45.7 million—so began the Golden Age of TV advertising. Brands started to push the boundaries of commercial marketing and tried out jingles, storytelling tactics, celebrity endorsements, infomercials, and comedic relief.
May 24, 2023 · In this article and infographic, we take a look at the history of commercials and where the future of advertising is headed. Hold on to your hats, it’s a wild ride ahead. Learn More → OTT Advertising Trends in 2023. 1941-1955: TV Advertising Is Born
- 1930: First television drama. Drama is the fundamental storytelling building block of most scripted TV shows, so it's fitting the first television drama was an adaptation of a play.
- 1936: First live sports broadcast. The 1936 Summer Olympics in Berlin made many strides to modernize the Olympics. It was not only the first Olympic Games to broadcast on TV, but the first live televised sporting event in the world.
- 1940: First televised religious service. Before people were familiar with televangelists, standard religious services were broadcast to the public. On March 24, 1940, The Protestant Easter Services became the first religious service to air on NBC in New York, followed by the Roman Catholic Easter Services an hour later.
- 1941: First televised commercial. Watch company Bulova is responsible for the first television commercial, advertising their watches on July 1, 1941, the first day commercial advertising was allowed on television.
Nov 26, 2020 · It wasn’t until 1920 that the first commercial radio station was established in Pittsburgh. TV made its debut at the World’s Fair. In 1939 at the New York World’s Fair, television was introduced to the public for the first time.
To help you better understand what makes TV so crucial for businesses today, here are some TV advertising facts that illustrate the effectiveness of TV ads. 1. 120 Million Households Have Cable in the US
