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How long should a caption be?
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Nov 24, 2021 · Sarah Nicole Landry's highly descriptive captions often clock in at 100 words or more. “Once I started to put value in the written word, I began to see a huge return,” explains Sarah. “I’d put up a post with a short snappy caption and then a similar post with a long-form caption. I saw so much more engagement and shares on the long-form ...
- Hypothesis: Reels with Long Captions Get More Engagement and Reach
- Methodology
- Results
- What Do The Results Mean?
Famed designer Coco Chanel once said, “Before you leave the house, look in the mirror and take one thing off.” While pared-down minimalism may be the way to go for fashion, when it comes to Instagram, it sometimes seems like more is more. At least that was the case for my last caption experiment. Comparing super-short captions and lengthy, detailed...
To test out the ideal length for an Instagram Reels post,I posted five videos with longer (125+ words). I also posted five videos with a brief, basic one-line description. I decided that both the long-caption and short-caption videos should be quite similar in order to ensure that the content itself wasn’t a factor in any engagement. Because I rece...
TLDR: Instagram Reels with shorter captions received higher engagement and further reach. While Instagram Postswith longer captions received higher engagement in our last experiment, I was surprised to see that shorter captions were more successful when it came to Instagram Reels. I guess I didn’t need to spend all that time composing long captions...
As with all of these experiments, these results should be taken with a grain of salt. I only left my Reels up for two days, and obviously they were heavily focused on one specific topic. It’s very possible that another type of Reel with another audience would’ve fared differently. I didn’t even use hashtags here, so that also may have impacted my r...
May 2, 2024 · How Long Should Your Caption Be? Now that we’ve established the importance of considering audience preferences and content nature, let’s explore the three main categories of caption length and when each is most appropriate: 1. Short Captions (1-3 sentences) Short captions are perfect for grabbing users’ attention in a concise and ...
How long should an IG caption be? Determine the correct length for an Instagram caption by considering your audience. If they aren’t the type to stop and read a lengthy caption, keep the text short and to the point.
Dec 8, 2020 · The article shared research showing that the average caption length has increased every year since 2016, and predicted that the average length for 2020 will be 405 characters (which is what they recommend as the optional caption length to use in 2021).
Dec 7, 2023 · According to Instagram, images and videos between 320 and 1080 pixels are supported in their original resolution, "as long as the photo's aspect ratio is between 1.91:1 and 4:5." How Long Can Instagram Reels Caption Length Be? Instagram Reels captions can be up to 2.2K characters long.
