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Mar 24, 2023 · How to do email marketing for SaaS? Email marketing requires ongoing analysis and optimization to get significant results. But when taking a structured approach, you can end up with successful SaaS product marketing. Here are the 4 steps to take to market SaaS through email. Step 1. Define strategy
- Nico Prins
- Create Content that Aligns with the Customer Journey. Email marketing is like dating. You get to know the person and do your best to leave a good impression.
- Give People a Reason to Subscribe. There are two types of emails you’ll be sending to your subscribers. You have regular emails, something you’ll learn about now, and triggered emails.
- Automate the Process for a Wider Reach. You send automated emails to people based on where they are in your funnel and how they are engaging with your company.
- Create Engaging Subject Lines. Your email subject lines determine if your email recipients will read on or abandon the email. So, you must pay as much attention to your email subject lines as other elements in your email body.
- Give value to subscribers. The first step in mastering SaaS email marketing is to provide value to your subscribers. Ask yourself, what can you offer your subscribers to make them excited to open your emails?
- Write engaging subject lines. Subject lines are the gateway to capturing your subscribers’ attention. They determine whether subscribers will open or ignore your message.
- Analyze and segment your audience. Every subscriber is unique. Understanding their preferences and behaviors is crucial for successful email marketing for SaaS.
- Design informative content. Now that you have your audience’s attention, it’s time to deliver informative and engaging content. Educate your subscribers about topics related to your SaaS product.
- Know your goals. Before you can start bringing in new paying customers with an automated email sequence, you first need to establish what the goals of your email marketing campaign actually are.
- Have a solid lead-generation strategy. There are many lead-generation channels that SaaS businesses can use to build up their mailing list. Websites, landing pages, social media, PPC campaigns, webinars, gated content, and blogging are all viable ways to generate leads for your SaaS company.
- Segment your audience. It’s highly unlikely that you’ll be able to meet the expectations of your entire audience with a single email campaign. This is where segmentation comes in.
- Personalize your emails. Email personalization is essential to make your emails contextual and relevant to the user receiving them. You might be able to get away with a similar welcome email for multiple user segments, but this boilerplate approach gets less effective later down the line.
- Plan lifecycle segments first. Have you ever been on a receiving end of an email marketing campaign that was completely irrelevant to you? What did you do next?
- Choose the right time. I subscribed to a blog some months back because I liked reading their articles. But I always missed out on their articles. Why?
- Review email data regularly. To create a better performing email marketing campaign, you must review your data regularly. This could mean studying your email list weekly.
- Focus on simple campaigns first. When you subscribe to email automation tools, you’re tempted to build complex email automation and use them. But this might not be the correct way to start if you’re just beginning your email marketing journey.
Email marketing for SaaS - learn how to build a successful strategy and nurture your customers and prospects to increase your ROI.
Feb 9, 2022 · Growth Hacking Agency. The Beginner’s Guide to SaaS Email Marketing + 6 Examples. 9 February 2022. | Email Marketing, SaaS. | Nicolas Lekkas. Return to blog > In marketing, there is not a one size fit all approach. B2B marketing is different from B2C marketing. Product marketing is different from services marketing.
