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May 19, 2024 · By 2009, Facebook had surpassed Myspace's monthly users, and as former Myspace users registered for Facebook accounts, Myspace faded into obscurity. The site isn't what it was, but it's...
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The good ole days of MySpace are attempting to make a comeback with a new platform that mimics the nostalgic social network, but experts say it won't succeed in this day and age.
SpaceHey has gotten recent attention since it was modeled after the MySpace platform, which debuted in 2003 and peaked between 2005-2008. Even if it would be nice to customize your profile and pit your friends against each other for the coveted top eight spots again, experts say nostalgia can only go so far.
"The retro aspect is going to be good for a short while, but I don’t think it’s going to be enough to be the next TikTok or Clubhouse," Tom Leach, co-founder and director of Hike Agency, told Lifewire in a phone interview.
SpaceHey was created in November 2020, and was inspired by MySpace, so it looks exactly like the platform you remember. So far, more than 72,000 people have signed up for SpaceHey—a far cry from MySpace’s peak of 100 million users and Facebook’s current 2.8 billion profiles.
SpaceHey includes many of the same features as the original MySpace, such as customizable profiles—using HTML and CSS or pre-made templates—bulletins, the ability to see which friends are online, and a space to show who your top friends are.
Experts say SpaceHey’s main selling point is its absence of an algorithm that dictates what users see. According to Vice, the platform’s 18-year-old German creator, known as An, is taking privacy seriously with SpaceHey, and personally monitors all 72,000 people’s content for hate speech or violence.
"I think what’s potentially good about it is that [the moderator] is currently moderating everything himself, so that could be something that works in [SpaceHey's] favor as opposed to Facebook," Leach said during the call.
While the SpaceHey community is small right now, Leach said that as it grows in popularity, so will its issues, as is the case with all social networks.
"If SpaceHey does grow—which I’m not too sure it will—then they have to monetize it to make money," he said. "And then, it just becomes another funded social network."
MySpace was arguably the first and last "pure" social network—one that wasn’t corrupted by the need to make money and the addition of catered ads from your personal data. But Leach said MySpace was successful because it came out at the right time, and that time is not now.
Experts say that ultimately, a MySpace wouldn’t work in 2021 for many reasons.
"SpaceHey will see a lot of initial sign ups (capturing on the nostalgia) and then become littered with abandoned, half-filled-out profiles, as most people won't take the time to learn how to code to customize their profiles," Mary Brown, director of marketing and social media at Merchant Maverick, wrote to Lifewire in an email.
Today, social media is created to be addictive to users, so they keep coming back for more, and the platforms make more money. Leach said MySpace (and therefore SpaceHey) just isn't addictive enough. While that could be refreshing to many millennials sick of Facebook's antics, it could be harder to get older generations on board.
"Can you imagine trying to get your parents on SpaceHey and teaching them how to navigate this retro theme?" Leach said.
While that might be difficult to imagine, experts say it’s not too far out to say that people are craving a different type of social network experience these days.
Apr 30, 2008 · News Corp.’s MySpace, which has about 117 million unique visitors each month, recently added an applications platform, giving developers access to the profiles of anyone who downloads them. Unlike Facebook, though, MySpace users don’t have to include their names on their profiles. So what do these third-parties do with the information?
Facebook vs MySpace comparison. Facebook and MySpace are both popular social networking sites. While MySpace was originally wildly popular, Facebook overtook MySpace in terms of membership in 2008. The profiles are closer to the real identities of the user on Facebook compared to MySpace...
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Oct 22, 2021 · “The major risks to Facebook users consist of data loss (please refer to the major data breach on April – 533 million users affected), users impersonation (and its consequences on real-life – using...
Dec 17, 2008 · Ok, now that we have discussed some of the risks and benefits of social networking, I want to return to an issue that we have discussed before on this blog. And that is whether or not any one particular social networking environment is “safer” than the others.
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Feb 11, 2007 · Facebook views MySpace as an open media portal, while considering itself a technology platform enabling communication and interaction among networks of trusted friends, Dan Rose, Vice...
