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Oct 14, 2022 · This updated guide to the basics and benefits of each major social media platform will help interior designers craft a savvy social media strategy for 2022 and beyond. We’ll break it all down so that you understand: The purpose of each platform; The types of content best suited for each platform
- Content Creation and Posting. Interior designers can leverage social media to showcase their work and connect with potential clients. Content creation and posting play a crucial role in establishing a strong online presence.
- Showcase Before-and-After Transformation Photos. One effective way for interior designers to attract potential clients through social media is by showcasing before-and-after transformation photos.
- Highlight Your Design Process in Behind-the-Scenes Posts. A great way for interior designers to showcase their expertise and engage with their audience is by sharing their design process in behind-the-scenes posts.
- Share Inspirational Mood Boards. Mood boards have become a popular tool for interior designers to communicate their ideas, inspiration and vision for a project.
- Showcase your latest interior design project.
- Share a design inspiration image (from a project that inspires you)
- Highlight a designer or brand that you admire.
- Share behind-the-scenes shots of your design process.
- Problem-Solving with Clients. Did you struggle to find a couch that fit in that tiny space in the living room? Elaborate on your problem-solving and how you worked through the issue.
- Question and Answer Sessions. This is a great tool for you to drive engagement. Whether your audience wants your ideas, or they are trying to understand concepts themselves, this is your opportunity to connect with your audience on a deeper level.
- Color Theory. Help your followers understand why certain colors work, why colors don’t go well together, and when you can break color rules. Show your unique perspective to get bonus points and attention.
- Your Tools and Knowledge. Talk about anything and everything from the ideal light temperature to the scale of an element relative to the room. This is your chance to prove your value through education.
- Before-And-After Reel
- Lifestyle Inspiration
- Design Tour on Reel
- How To’s and Behind The Scenes Content in Reels
- Imaginary Inspiration Challenges
- Collaborations with Brands and Suppliers
- Digital Consultations
- Multi-Part Renovations on Reels and Images
- Q&As Or Educational Content on Stories, Lives and Reels
A classic in weight loss, beauty, skincare andrenovation social media, before and afters have always captivated viewers. They’re satisfying, fun, and they offer a real view into what work went in to create a beautiful space. We love them!
You won’t have a perfectly captured video or photograph every other week, so feel free to use others’ content (with full credit, of course) to showcase your style and inspiration sources. This will allow you to post content without slaving away creating it. Plus, it might help you strike up working relationships with other designers.
Your branded font, a good walk-through and some background music: little more is needed for a great tour of your design. Take different videos and add them to your reel, remove camera audio and add music. I recommend looking in the “original audio” tag, as this is where most of the copyright free, trending music is housed on Instagram.
Potential clients or not, giving away someof your secrets is an amazing way to establish trust with your audience. You can show the sourcing process and going around your favourite showrooms, or perhaps how you built a bespoke shelf. Opportunities are endless!
TikTok is a great place for inspiration, and there we can see a trend of mixing pop culture, comedy and interior design. Here are some ideas you can use: 1. Creating a moodboard for every character in x show 2. Assigning a design style for every character in x show 3. Ranking design styles in your preference order 4. Improving the set for x show 5....
Having brand partnerships cannot only be good from a brand awareness point of view, but it can also be an extra stream of revenue. If you’re using a brand or suppliers’ products often, tag them in your posts, and once you feel confident in your follower count and reach, send them a message to see if there are any opportunities for partnerships. I k...
Again in the theme of giving away some of your secrets, showcasing your talent is necessary on social media. Respond with sound advice on video to any questions you get online, so that people can see what sort of work you can do for them. Keep the advice and renderings high level, and always offer a follow-on that is paid for if a client relationsh...
Part of social media is knowing how to milk a project for all it’s worth. One way of extending the longevity of a project is creating a multi-part series where you showcase one design in various sections. You can do this by room, or via different details in the house. Your choice! In the linked account, we can see the whole process of one renovatio...
Sometimes you have to speak to the camera and show yourself off. This will help people trust you, and it will also help you humanise the brand further. If you’re unsure what you want to say, ask your followers to submit questions about your practice and design style. The more you speak on camera, the easier it will be, trust me! Thank you so much f...
Nov 10, 2020 · The best social media for designers are Instagram, Facebook, Pinterest, Houzz, and Youtube due to their nature and features. Instagram is best at showcasing your work and engaging with followers. Facebook is great for close-community engaging in Facebook groups. Pinterest is awesome at leading traffic to your website if you do it right.
Feb 4, 2024 · Pinterest, Instagram, and offer some excellent benefits, including enormous reach and networks. Niche sites that are built around more particular industries can also offer a lot of value specifically because they have managed to amass a large group of users that share similar interests and needs.
