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Jan 24, 2024 · Social media are platforms that allow users to create and share content and engage in social networking. Content that is shared within networks can include text, images, videos, and audio. Popular examples of social media platforms include Facebook, Twitter, LinkedIn, and Instagram.
- Traditional social networking sites. Examples: Facebook, LinkedIn, X (formerly Twitter), Threads. Used for: Connecting directly with customers in specific areas, communities, or interest groups.
- Image-based social media. Examples: Instagram, Pinterest, Snapchat, TikTok (photo mode) Used for: Visual storytelling, brand-building, and social commerce.
- Short-form video social media. Examples: Instagram Reels, TikTok, YouTube Shorts. Used for: Sharing short-form video content (usually between five seconds and ninety seconds long)
- Livestream social media. Examples: Facebook Live, Instagram Live, TikTok Live, Twitch, YouTube. Used for: Broadcasting live video to many viewers at once.
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- Short-form video. Short-form videos are the most captivating type of social media content thanks to their capacity to break down and present information in less than one minute.
- Images. Images are the second most valuable type of content out of the nine popular social media content categories. They’re also one of the types of social media most frequently posted across social networks.
- Live video. The ongoing digital transformation has left businesses thinking differently about how they can engage with customers in real time. In 2020, Live video came out as a winner during the pandemic with live video viewers reaching 152.5 million (20.4% more than in 2019).
- GIFs/memes. GIFS and memes are a particular type of social media content favored by younger generations. When words can’t describe the mix of gestures and feelings we all relate to at some point, memes can add meaning to these situations.
Apr 6, 2023 · 1. Video social media formats and platforms. Examples. YouTube, TikTok, Facebook Watch, Instagram Reels and Stories. Use. Watching entertaining and informative videos, both in long and short-form. How using them can benefit your business.
- Yi Yun Lin
- Social Networks. Examples: Facebook, LinkedIn. A social networking site is a social media site that allows you to connect with people who have similar interests and backgrounds.
- Bookmarking Sites. Examples: Pinterest, Flipboard, Diggs. Bookmarking sites allow users to save and organize links to any number of online resources and websites.
- Social news. Examples: Digg. A social news site allows its users to post news links and other items to external articles. Users then proceed to vote on said items, and the items with the highest number of votes are most prominently displayed.
- Media Sharing. Examples: Pinterest, YouTube, Vimeo. Media sharing websites allow users to share different types of media, with the two main ones being image sharing and video hosting sites.
May 16, 2022 · 1. Videos. According to Social Media Week, 78% of Internet users watch online videos each week, and 55% enjoy online videos every day. With TikTok, Instagram Reels, and YouTube on the rise, these numbers will only grow. Video content is a great way to increase engagement and communicate with your customers and fans.
Apr 24, 2024 · 1. Facebook — 3.05 billion MAUs. Facebook is the largest social networking site, with over 3 billion people using it monthly, according to Statista. This means roughly 37 percent of the world’s population are Facebook users. Facebook's direct messaging spin-off app, Facebook Messenger, boasts 931 million monthly active users.
