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  1. The company's name is inspired by one of Grande's songs, "R.E.M.", which was released in 2018. After their launch, many of their cosmetic products were distributed throughout Ulta Beauty stores, as of March 2022. Forbes reported that R.E.M. Beauty was one of the brands boosting Ulta's driving gross margin due to strong consumer demand.

  2. Aug 24, 2021 · R.E.M. stands for 'rapid eye movement' and it refers to the state of sleep in which you dream. R.E.M. Beauty essentially stands for 'dream beauty'.

  3. Nov 8, 2021 · R.e.m. beauty is Grande’s baby: the project has been gestating for two years now and will finally launch Friday, Nov. 12. The brand’s first drop, called “chapter one,” includes ...

    • chloe.hall@hearst.com
    • Beauty Director
  4. Nov 8, 2021 · Here’s the Vogue verdict on Ariana Grande's new makeup brand, r.e.m. beauty, from the products to buy to what inspired it.

    • Hannah Coates
  5. r.e.m. beauty was created to empower you with the tools you need to bring your most vivid, limitless, and creative dreams to life. our products blend otherworldly ideas with real world innovation to inspire you to explore what creativity means to you.

  6. R.E.M. Beauty (stylized in all lowercase) is a cosmetics brand announced in September 2021 by Ariana Grande. It launched on November 12th 2021. The brand is named after Grande's track " R.E.M. ", from her album Sweetener (2018), while the aesthetic is based on the Positions era aesthetic.

  7. Nov 8, 2021 · When it comes to r.e.m. beauty's Flourishing Lengthening and Volumizing Mascaras ($15), they're not like other girls. First, there's the packaging, which I don't even know how to describe...

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