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    • True Experimental Design. In the world of experiments, the True Experimental Design is like the superstar quarterback everyone talks about. Born out of the early 20th-century work of statisticians like Ronald A. Fisher, this design is all about control, precision, and reliability.
    • Quasi-Experimental Design. So, let's talk about the Quasi-Experimental Design. Think of this one as the cool cousin of True Experimental Design. It wants to be just like its famous relative, but it's a bit more laid-back and flexible.
    • Pre-Experimental Design. Now, let's talk about the Pre-Experimental Design. Imagine it as the beginner's skateboard you get before you try out for all the cool tricks.
    • Factorial Design. Now, buckle up, because we're moving into the world of Factorial Design, the multi-tasker of the experimental universe. Imagine juggling not just one, but multiple balls in the air—that's what researchers do in a factorial design.
  1. Aug 11, 2022 · The Helpful Brain. Persuasion. The Science Behind Social Influence. Why we follow the crowd. Posted August 11, 2022|Reviewed by Michelle Quirk. Key points. We learn by direct experience and by...

    • Pavlov’s Dog: Classical Conditioning
    • Bobo Doll Experiment: Observational Learning
    • The Asch Study: Conformity
    • Car Crash Experiment: Leading Questions
    • The 6 Universal Emotions
    • The Little Albert Study: Development of Phobias
    • A Class Divided: Discrimination
    • The Milgram Study: Obedience to Authority
    • The Marshmallow Test: Delay of Gratification
    • Stanford Prison Study: Deindividuation

    Dr. Ivan Pavlov was a physiologist studying animal digestive systems in the 1890s. In one study, he presented food to a dog and then collected its salivatory juices via a tube attached to the inside of the animal’s mouth. As he was conducting his experiments, an annoying thing kept happening; every time his assistant would enter the lab with a bowl...

    Dr. Albert Bandura conducted one of the most influential studies in psychology in the 1960s at Stanford University. His intention was to demonstrate that cognitive processes play a fundamental role in learning. At the time, Behaviorism was the predominant theoretical perspective, which completely rejected all inferences to constructs not directly o...

    Dr. Solomon Asch was interested in conformity and the power of group pressure. His study was quite simple. Different groups of students were shown lines of varying lengths and asked, “which line is longest.” However, out of each group, only one was an actual participant. All of the others in the group were working with Asch and instructed to say th...

    In 1974, Dr. Elizabeth Loftus and her undergraduate student John Palmer designed a study to examine how fallible human judgement is under certain conditions. They showed groups of research participants videos that depicted accidents between two cars. Later, the participants were asked to estimate the rate of speed of the cars. Here’s the interestin...

    The research by Dr. Paul Ekmanhas been influential in the study of emotions. His early research revealed that all human beings, regardless of culture, experience the same 6 basic emotions: happiness, sadness, disgust, fear, surprise, and anger. In the late 1960s, Ekman traveled to Papua New Guinea. He approached a tribe of people that were extremel...

    Dr. John Watson and Dr. Rosalie Rayner sought to demonstrate how irrational fears were developed. Their study involved showing a white rat to an infant. Initially, the child had no fear of the rat. However, the researchers then began to create a loud noise each time they showed the child the rat by striking a steel bar with a hammer. Eventually, th...

    Perhaps one of the most famous psychological experiments of all time was not conducted by a psychologist. In 1968, third grade teacher Jane Elliott conducted one of the most famous studies on discrimination in history. It took place shortly after the assassination of Dr. Martin Luther King, Jr. She divided her class into two groups: brown-eyed and ...

    Dr. Stanley Milgram conducted one of the most influential experiments on authority and obedience in 1961 at Yale University. Participants were told they were helping study the effects of punishment on learning. Their job was to administer an electric shock to another participant each time they made an error on a test. The other participant was actu...

    The Marshmallow Test was designed by Dr. Walter Mischel to examine the role of delay of gratification and academic success. Children ages 4-6 years old were seated at a table with one marshmallow placed in front of them. The experimenter explained that if they did not eat the marshmallow, they would receive a second one. They could then eat both. T...

    Dr. Philip Zimbardo conducted one of the most famous psychological studies of all time in 1971. The purpose of the study was to investigate how the power structure in some situations can lead people to behave in ways highly uncharacteristic of their usual behavior. College students were recruited to participate in the study. Some were randomly assi...

  2. Aug 4, 2020 · The universally accepted scientific method, as it is used in science laboratories today, is grounded in hypothetico-deductive reasoning. Research progresses via iterative empirical testing of formulated, testable hypotheses (formulated through inductive reasoning).

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  3. Jan 3, 2021 · More important, the prior work of Kahneman, Tversky, and others demonstrating cognitive biases and endemic errors in human judgment have now, based upon extremely high (>7.8 billion) sample size ...

  4. For example, they use scientific research to provide insights that improve teaching and learning, create safer workplaces and transportation systems, improve substance abuse treatment programs and promote healthy child development. Find out what it takes to become an experimental psychologist.

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  6. A scientific approach whereby researchers start with an observational field study to identify an effect in the real world, follow up with laboratory experimentation to verify the effect and isolate the causal mechanisms, and return to field research to corroborate their experimental findings.

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