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May 10, 2023 · 12 minutes. Twitter (rebranded as “X) is one of the most versatile social media networks in the world. With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. The platform boasts over 556 monthly active users.
- Lyft. Lyft's Twitter header image is designed to give you an emotional lift. The company has always been a positive face on the sharing economy, but now, it combines a creative use of the peace sign -- subbing in for the "y" in Lyft -- with an overall positive tone.
- Canva. Canva is an easy-to-use design app, and everything about their cover photo supports their brand. For one, their sub-brand, "Design School," is an inclusive campaign that encourages even non-designers to find their creative side -- thereby encouraging tentative customers to use their products.
- Target. Target's creative cover photo is almost so mesmerizing that we don't want to look away. The red and white pattern, the man's white outfit, and the back wheel of the bike he's carrying all perfectly compliment the company's signature target logo.
- LinkedIn SlideShare. The collage SlideShare created for its header photo is an interesting way to show off what people can expect to see on the social presentation platform.
- Ask questions. Asking questions of your audience is a great way to garner engagement from your followers. It can be something relevant to your brand, or just something to get the conversation started, like you see in Degree’s tweet below.
- Industry news. One type of content you should share across all platforms is important and/or interesting industry news. This is information your audience should be made aware of.
- Brand announcements. Do you have exciting news to announce? An upcoming launch or new features that your audience is waiting for? How about a big testimonial or endorsements to share?
- GIFs and memes. Twitter’s short-form content rules – after all, we do only get 280 characters – have made storytelling through GIFs and memes a prominent element of Tweeting and marketing across the platform.
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Apr 2, 2020 · How to Make a Great Twitter Page for Business. 4 MIN READ. Elisa Encina Galnares. Published On. April 2, 2020. Discover the powerful combination of a simple tool and expert coaching with Willow. Book a free demo.
May 17, 2022 · Free Twitter post templates can help you promote your business. They provide the visual appeal to catch the eye of your audience and drive engagement. According to data, tweets with images or visual content perform better: they receive 150 percent more retweets, are favorited 89 percent more, and their click-through rate is also 18 percent higher.
Jun 11, 2019 · The Ultimate Guide to Using Twitter for Business in 2021. Download Now: Free Twitter for Business Kit. Isabelle Hahn. Updated: February 04, 2021. Published: June 11, 2019. Twitter is an undeniably powerful platform to increase your business's online reach.
Oct 27, 2022 · 1. Choose a Great Header Image. 2. Use Your Logo as Your Profile Picture. 3. Input Your Name. 4. Choose a Twitter “Handle” 5. Write an Engaging and Benefit-Driven Bio. 6. Include a Trackable Link. 7. Regularly Update Your Pinned Tweet. 4 7 Ways to Harness the Power of Twitter for Business Success. 1. Understand Twitter’s Algorithm. 2.
