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Instagram brand assets and guidelines. Welcome to Instagram’s brand resources site. Here you’ll find brand guidelines and downloadable assets as well as information on obtaining permission to use Instagram assets in your own work.
Apr 15, 2022 · Our Social Content Team has you covered! Here’s our list of Instagram best practices to boost engagement, publish meaningful content and create a cohesive brand image this year. Here are our top do’s and don’ts for Instagram in 2022. Best Practices for Instagram. Do make each post engaging and valuable.
We refreshed key elements of our brand identity to celebrate the global community of creators on Instagram. We created a custom typeface, updated our gradient and color palette, and refined our approach to layout and design. At Instagram, we refreshed our brand elements to embrace the evolution of our community of creators and welcome what’s ...
- Optimize your profile. Your profile is your home base for Instagram branding, and most of the people interested in your brand will pass through it. The main parts are your username, handle, profile picture, but your link, address and bio are crucial as well.
- Choose a theme that complements your branding goals. Instagram is a broad platform, so trying to please everyone is not a good idea. Rather, you want to find your niche audience and post content for them and only them.
- Set realistic KPIs. It’s hard to measure success on social media, but it’s tempting to use likes and follows as a type of “scoreboard.” Like other business avenues, it’s best to set key performance indicators (KPIs) to measure your performance and shine a light on problematic areas.
- Use popular styles of content. Lush Cosmetics plays with simple photography techniques like color contrast to create stunning visuals. One of the most common questions about Instagram branding and marketing is “what do I post?”
- Instagram Business Features
- Instagram Video Features
- Instagram Story Features
- Instagram Reels Features
- Instagram Shopping Features
- Other Instagram Features For Marketers
- Leverage Instagram Features to Create Engaging Content
Professional Dashboard
Launched in November 2020, the professional dashboard lets creators and businesses track performance, and access tools and resources all in one place. The dashboard is easily accessible from the top of your profile page. Brands can now also track analyticsfor the last 90 days using the calendar feature, as well as view insights for posts, stories, reels and live videos.
Live Rooms
Instagram recently allowed creators to host Live sessions with up to three additional guests at a time (four people in total). For brands, Live Rooms open up opportunities to host talk shows with influencers, hold Q&A sessions and even host a webinar with a panel of experts.
Interactive Bio
Your Instagram bio doesn’t need to be plain text. You can get creative and add functional, interactive elements to spice things up. All kinds of accounts, from businesses to creators to individuals, can add clickable links, emojis, hashtags, Instagram account mentions and even a website to their bios.
Live video
Instagram Live has been around for some time, but the platform has recently also enabled scheduling for live streams. Live video is great for interacting with followers in real time. This helps brands build trust, and come across as authentic and human. US businesses with Instagram checkout can also sell products during live streamsby engaging with viewers in real time and directing them to shop right within the app. During a live video, users can also support businesses and creators by purch...
Instagram video
Previously, Instagram introduced IGTV as an app within the platform that gave users the ability to share videos that were up to an hour long. This functionality has now been removed and replaced by the new and improved Instagram video posts. Users can now upload videos between 3 seconds and 10 minutes long. Select accounts can upload videos up to 60 minutes long.
Story Captions
Instagram recently rolled out a new feature that lets users add text captions of what they say to their Stories. These captions are automatically generated but fully editable. Currently, Story Captions are only available in English and English-speaking countries. The biggest benefit of this Instagram feature is that it enables brands to reach a larger audience and be understood by all viewers, regardless of whether they’re watching with sound or not.
Story Highlights
Instagram Storieslast for 24 hours on your profile. But users can now save their best stories as story highlights, which appear in your profile right below your bio. Brands can benefit from this Instagram feature by saving Stories of events, BTS and other prominent moments as highlights so new followers can also watch them. Similarly, food businesses can share updated menus, specials and more, and save them as highlights.
AR Filters
In response to Snapchat’s revolutionary AR filters, Instagram also rolled out story filters that enable users to add all kinds of augmented reality effects to their Stories. From funny faces to beauty and color effects to polls and quizzes, there’s a huge library of filters to choose from—some even user-generated. Brands and creators can also make their own AR filters to drive awareness, go viral, start trends and engage users. Some examples of brands doing this include Adidas, Lego and H&M.
New Reels features
Instagram has recently added several updates to its Reels feature: 1. Reels can now be up to 60 seconds long. 2. You can search for reels by audio or song.
Remix Reels
This feature allows creators to “remix” a reel by incorporating the existing video into a new reel. This results in a new, unique mix of content, such as reactions, dance-offs and more. Users have the option to enable or disable remixing on their reels. Brands can use this feature to start trends and encourage user-generated content. For example, you could start a dance challenge and offer a prize for the best remix.
Tagged Products
Shoppable tags allow businesses to tag their productsin their photos. For example, if you feature a model running in your brand’s running shoes–you’d tag the shoes so that users can click right over to the product page and purchase the shoes. Now, businesses can tag products inside Stories as well. This is a great way to showcase your product(s) in live-action or in user-generated content (like from the @ mentions we just discussed). Imagine the authenticity of sharing one of your customer’s...
Instagram Checkout
With this feature, customers can find a product and complete the payment process without leaving the Instagram app. Users can choose from different sizes and colors before making a purchase, and only have to enter their billing information the first time they checkout in the app. Instagram Checkout is currently only available to eligible US businesses and creators who have an Instagram shop.
Shopping from creators
Instagram now lets users shop their favorite influencers’ looks within the app by tapping on tagged products in the creators’ posts. Currently, this feature is available to only a select group of creators. For brands, this means all the more reason to partner with influencers in their niche. Brands and creators will both be able to access the shared insights for these shopping posts so they can better analyze performance.
Cross-app messaging
Brands can now communicate with Facebook Messenger contacts directly from Instagram. All you need to do is update both apps and modify your privacy settings. Other new messaging features on Instagram include vanish mode, advanced controls, improved reporting and blocking to keep away abusive users and spam.
Map search
Back in 2020, Instagram removed its much-loved location Stories feature. Although the feature has yet to make a comeback, the platform has recently rolled out an alternative—map search. Map search allows users to view location stories by navigating through a digital map within the app. The feature is currently only available in Australia and New Zealand. For brands in those regions, it’s a good reason to start using location Story stickers again.
Guides
Instagram Guides are compilations of posts, places and products, with the option of adding additional descriptions for each item. Guides are a great way for businesses to repurpose existing content on the platform since they are similar to blog posts in some ways. Brands can create travel guides, food guides, trend guides, holiday gift guides, jewelry guides and more using pre-published content. Be sure to check out our list of Instagram Guidesthat will help elevate your brand.
The world of social media moves quickly—marketers need to keep up with all the updates to stay on top of their game. This article will help you become familiar with all the different tools Instagram has to offer so you can create unique, engaging content that performs well. If Instagram is a key part of your social media marketing strategy, make su...
Mobile Browser Help. Facebook Lite App Help. Branded content is content for which the creator has been compensated, either with money or something else of value, by a brand or business partner. This may include when products and services have been gifted for free. Learn more about branded content on Instagram.
Please submit a request for permission when you need to use brand assets in any of the following: Marketing or advertising that appears on TV or online. Submit your request. Books, plays, TV shows and film scripts. Submit your request. Print packaging. Submit your request. Partnership branding. Submit your request.
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