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  2. May 7, 2021 · Unlike feed videos, "Instagram Stories" are vertical photos or videos, up to 15 seconds, that disappear 24 hours after posting. Users can also save select stories to Story Highlights . Instead of being displayed in the feed, they’re displayed at the top of an active user’s app when they’re logged in, and are tapped through to view.

    • The Rise of Instagram Stories
    • How Do Stories Relate to Your Sales Cycle?
    • Are Feed Photos Dying?
    • Stories vs Feed Content
    • East Carolina University: The Perfect Example
    • Final Thoughts

    The rise of Instagram Stories has caused a duality on the platform. While users tend to perceive feed content and Stories similarly, they also associate them with very different use cases. For instance, people are likely to visit Instagram Stories to see timely and authentic content. They appreciate that it disappears after 24 hours, and that it he...

    Now we know why Stories are important, we need to figure out how they fit into the sales funnel. To begin with, it's important to keep in mind that Stories are best used to target users who are in the middle of your sales funnel. Stories invite users who already follow your brand to view and engage with your content more consistently, and therefore...

    The Instagram feed, or timeline, is used for a broad range of reasons. A survey carried out by Metarevealed that the most common reasons people use the feed were to find information and discover new products, brands, or accounts related to their interests. Posting feed photos will always remain relevant for businesses, as it's an ideal way to reach...

    Now we've established that feed content and Stories are both important for your businesses, let’s sum up how they compare, and how you should use them in a tactical manner. Feed content usually lives on your profile forever (unless deleted or archived). Knowing this, most businesses keep their feed content edited and curated in order to be as aesth...

    East Carolina University (ECU) is using their Instagram feedto build their brand and showcase their highlight reel. They preserve their feed by featuring the very best of their content. Additionally, each feed post works in unison with other previous posts in the feed, to connect their content together. In terms of creating engaging feed content, t...

    Instagram is an ever-changing platform where your ability to adapt and put out timely content is key. However, Instagram Stories have made serious advances in recent years, and not leveraging these features will put your brand at a disadvantage. The bottom line is that you should combine the feed and Stories features in order to reach your target a...

  3. Jun 6, 2019 · Instagram Stories vs. Instagram Feed: What to Post and Where [Infographic] | Social Media Today. Published June 6, 2019. By. Jess Rozario-Ospino PR & Communications. Instagram is on the rise, and more and more brands are looking to establish an Instagram presence in order to better tap into their audience’s interests.

  4. Apr 19, 2023 · ‍. What's the difference between Instagram Feed and Story? Instagram Feed. An Instagram Feed is an interface you see when using Instagram on the app or website. It displays images and videos shared by the accounts that you are following.

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  5. 5 min read. Instagram Feed vs. Instagram Story. We have no idea what next year has in store, but there is one thing we can all be certain of: Instagram is due to add another feature that will complicate your entire social strategy all over again.

  6. Nov 13, 2023 · The main difference between Instagram Stories and Posts is that Stories are temporary and last for 24 hours, while Instagram Posts are permanent and appear on a user’s profile. Instagram Stories also offer a range of interactive features such as polls, questions, and quizzes, while Instagram Posts don’t have such interactive options.

  7. By Andrea. Share this! Your friends will love it... Instagram is a powerful tool for marketing your business, but the variety of features available can make the platform quickly seem overwhelming! Today we are going to compare what to post in your Instagram Feed vs. your Instagram Stories, and how to get the most traction from each one.

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