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  1. Sep 15, 2023 · Marketing automation software automates the kind of everyday marketing tasks that can bog down any organization. No need to custom-write emails for every client – the software...

  2. Oct 4, 2023 · Marketing automation is when businesses use software to automate repetitive marketing tasks. Typical automated marketing tasks include: Sending out scheduled emails. Tracking customer behaviors on a website. Lead scoring and segmentation. Social media posting. Analytics and reporting. What is the ultimate aim of marketing automation software?

    • HubSpot Marketing Automation. Image Source. HubSpot's marketing automation functionality is one of the most powerful tools on this list in terms of features.
    • Sender. Image Source. Sender is a top email and SMS automation tool with affordability for small and growing businesses. It has everything you need for successful campaigns from a simple drag-and-drop email builder to in-depth analytics and heatmap.
    • ManyChat. Marketing automation isn't just about email. Imagine automating some of the most repetitive conversations you have with customers on other platforms.
    • MailModo. Mailmodo is a one-step email marketing solution platform. It allows you to create and send AMP-powered interactive emails without coding. You can use their drag-and-drop template editor to build email templates with interactive widgets that give your emails app-like functionality.
    • ClickUp. ClickUp is a comprehensive project management platform equipped with potent marketing automation software and ClickUp Email Project Management automations.
    • ActiveCampaign. ActiveCampaign is a marketing automation solution that offers predictive email scheduling and AI-powered email content generation. It also offers API and Webhooks and can integrate with WooCommerce, Shopify, and BigCommerce.
    • Marketo. Adobe Marketo Engage is a large marketing platform that supports marketing automation, account-based marketing, lead management, and email marketing.
    • Brevo. Marketing automation platform and CRM Stack Brevo (formerly SendInBlue) is an all-in-one platform designed to help businesses grow faster. Since its rebrand in May of 2024, Brevo wants you to know one thing: It’s for all business sizes.
  3. Apr 18, 2024 · Marketing automation automates digital marketing campaigns and initiatives. The primary focus of marketing automation software is to personalize all audience communication, increase reach and send effective messages. How can a small business handle something as pivotal and broad in scope as marketing?

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  5. Marketing automation uses software to automate monotonous marketing work. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns - not just for the sake of efficiency, but also to provide a more personalized experience for their customers.

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