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1. • • Marketing automation is software that assists marketers with customer segmentation, customer data management and campaign management. It provides marketers with the ability to offer real-time, targeted, data-driven campaigns along with enhanced efficiency and productivity.
     www.gartner.com › en › marketing

     Definition of Marketing Automation - Gartner Marketing Glossary

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   What is marketing automation?

   • Sign up now. Marketing automation is software that assists marketers with customer segmentation, customer data management and campaign management.

   Definition of Marketing Automation - Gartner Marketing Glossary

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   What is a B2B marketing automation platform?

   • Gartner defines B2B marketing automation platforms (B2B MAPs) as software that supports demand generation processes at scale. This includes building awareness, generating and nurturing high-quality leads, orchestrating multichannel engagement to guide customer journey progression, and using analytics to measure and optimize performance.

   B2B Marketing Automation Platforms Reviews and Ratings - Gartner

   www.gartner.com/reviews/market/b2b-marketing-automation-platforms

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   Is Adobe a leader in B2B marketing automation?

   • We’re honored by Gartner’s recognition of Adobe as a leader in the Magic Quadrant for B2B Marketing Automation Platforms (formerly CRM Lead Management) and we’re more inspired more than ever by the B2B marketing renaissance resulting from the most important innovation happening in the industry — our customers’ marketing innovation.

   Adobe named a Leader in 2021 Gartner® Magic Quadrant™ for B2B Ma…

   blog.adobe.com/en/publish/2021/09/27/adobe-leader-2021-gartner-mq-b2b-marketing-automation-platforms

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   Is Adobe a leader in the 2021 Gartner Magic Quadrant?

   • We’re excited to share that Adobe has been named a Leader in the 2021 Gartner Magic Quadrant for B2B Marketing Automation Platforms. This is the 10th consecutive year that Adobe has been a Leader — recognized for its Ability to Execute and Completeness of Vision.

   Adobe named a Leader in 2021 Gartner® Magic Quadrant™ for B2B Ma…

   blog.adobe.com/en/publish/2021/09/27/adobe-leader-2021-gartner-mq-b2b-marketing-automation-platforms

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3. www.gartner.com › glossary › marketing-automationDefinition of Marketing Automation - Gartner Marketing Glossary

   www.gartner.com › glossary › marketing-automation

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   Marketing automation is software that assists marketers with customer segmentation, customer data management and campaign management. It provides marketers with the ability to offer real-time, targeted, data-driven campaigns along with enhanced efficiency and productivity.

4. www.gartner.com › marketing-automation-platformDefinition of Marketing Automation Platform - Gartner ...

   www.gartner.com › marketing-automation-platform

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   Marketing automation platforms support lead management, scoring and nurturing activities across multiple marketing channels. The main goal of these systems is to convert contacts into scored, nurtured leads for sales teams to close.

5. solutionsreview.com › marketing-automation › keyKey Takeaways: 2021 Gartner Magic Quadrant for B2B Marketing ...

   solutionsreview.com › marketing-automation › key

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   • Leaders
   • Challengers
   • Niche Players

   Adobe is the highest-rated Leader in the Magic Quadrant. Its Adobe Marketo Engage product is outfitted with multi-channel marketing automation, account-based marketing (ABM), and account-based lead qualification tools capable of supporting large-scale B2B programs. Adobe’s strengths are its global support services and the extensive third-party inte...

   See full list on solutionsreview.com

   Microsoft’s Dynamics 365 Marketing platform is the leading Challenger in this year’s Magic Quadrant. The platform is part of the broader Dynamics product suite. It includes multi-channel marketing automation tools that integrate with Microsoft’s Power Automate workflow process builder and Power BI analytics solutions. While Microsoft’s marketing au...

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   CRMNEXT and its suite of CRM software are the first Niche Player in Gartner’s report. It provides a module for marketing automation designed to track and measure marketing campaigns across channels, including social media, email, direct mail, and call centers. While Gartner notes that CRMNEXT’s UI leaves room for improvement, it makes up for it wit...

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6. blog.adobe.com › en › publishAdobe named a Leader in 2021 Gartner® Magic ... - Adobe Blog

   blog.adobe.com › en › publish

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   Sep 27, 2021 · We’re excited to share that Adobe has been named a Leader in the 2021 Gartner Magic Quadrant for B2B Marketing Automation Platforms. This is the 10th consecutive year that Adobe has been a Leader — recognized for its Ability to Execute and Completeness of Vision.

7. www.oracle.com › cx › marketingOracle is a Leader in B2B Marketing Automation Platforms

   www.oracle.com › cx › marketing

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   We’re thrilled to be recognized as a Leader in the Gartner Magic Quadrant for B2B Marketing Automation Platforms for the 11th consecutive year1, 2. We’ve continued innovating and delivering new capabilities that meet our customers' complex and evolving business needs.

8. business.adobe.com › resources › reportsAdobe is a Leader for B2B Marketing Automation Platforms.

   business.adobe.com › resources › reports

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   Adobe is a Leader for B2B Marketing Automation Platforms. Adobe is a Leader in the 2023 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms report for the 12th consecutive year. Read the full report and see for yourself why we believe Adobe is the right choice for your organization.