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  1. Apr 30, 2024 · Instagram is a visual platform with a heavy focus on photo and video. Brands and businesses can use Instagram features to creatively promote their products/services. It even allows creators to set up dedicated accounts with useful tools to market their content. Some features include: Carousel posts

    • The Every Mom. Followers: 294k. Modern-day moms face a unique set of challenges from raising children in a digital-first world to navigating relationships with in-laws and extended family during a pandemic.
    • Bolden USA. Followers: 32.1k. Instagram is all about visuals. This means that within minutes of being on Instagram, a user can be bombarded with images.
    • The Broke Black Girl. Followers: 174k. Personal finance is like exercise. You need motivation, the right tools, discipline, and a goal to achieve to see real success.
    • Teleport Watches. Followers: 9.1k. Have you ever wondered where former President Barack Obama buys his watches? One of the brands he sports is Teleport Watches.
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    • Global Citizen. Global Citizen is a non-profit organization with a mission to end extreme poverty by 2030. Earlier this year, the brand used Instagram Live to promote their #TogetherAtHome campaign — an effort to encourage social distancing in order to slow the spread of coronavirus.
    • Barry’s Bootcamp. Barry’s Bootcamp is a worldwide fitness studio offering workout classes. The company has been using Instagram Live to their advantage by sharing high energy workout sessions.
    • Chipotle. Chipotle is a fast food chain serving Mexican food and the company uses Instagram Live to share tasty recipes. In the below example, Chipotle’s executive chef shares how to make margaritas for Cinco de Mayo.
    • Bon Appetit. Speaking of food, Bon Appetit is a magazine all about cooking and recipes. Recently, Bon Appetit used Instagram Live as an opportunity to host a virtual dinner party with various celebrity guests.
  3. With over 600 million active users, Instagram is now more than a place to post selfies and brunch. So how do successful brands incorporate Instagram into their marketing strategies?

  4. May 18, 2021 · Adidas – Inclusiveness. Innocent – Entertaining. Huda Beauty – Influencer Content. Shopify – Community. Simply Straws – Knows Their Users. Stephanie Davis – Giveaways. Xbox – Focus on The Ideal Audience. Bonobos – Leveraging UGC. So, let’s get started!

  5. May 16, 2024 · 21 min read. Influencer Marketing. Instagram has evolved from a photo-sharing app to an important marketing platform that brands use to target their prospective customers. When it first started in 2010, it was just another social media platform for people to share pictures (remember Pinterest?).

  6. Oct 24, 2016 · 1. Lowes does a smart job of promoting its products on Instagram: The company connects with users by showing people real-world applications for the products it sells. 2. Starbucks. To promote...