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- Video Tutorials. Also known as how-to videos, tutorial videos are effective formats to educate people — ones that viewers love to consume too. You can create how-to videos that solve questions or problems your audience has.
- Ask Me Anything (AMA) Videos. AMA videos are a fun way to engage your community. They also bring a fresh voice with unique perspectives to the table. Case in point: Todoist, a to-do list-making tool, invited a productivity expert for an AMA session.
- Whiteboard Videos. These are pretty popular for their simplicity. All you have to do is record yourself explaining a concept or your tool — even a product feature.
- Listicle Videos. Much like listicle blog posts, list videos like "X best" or "X top" are another popular YouTube video type you can try out for your brand.
Jun 1, 2024 · The show’s charisma and comedic chemistry between the hosts and their dedication to producing unique and entertaining segments have made GMM one of the most beloved and enduring shows on the platform. A true YouTube success story, Good Mythical Morning is a shining example of how user connectivity and interactive, engaging content can lead to ...
Dec 1, 2021 · Breakout Creators (US) Among 2021’s breakout creators, Kallmekris turned character-driven sketches into must-watch viewing, Casual Geographic reinvented the nature documentary, and Beluga used the interface of chat platform Discord to riff on internet culture. Kallmekris. Ranboo. Adin Live.
- Madeline Buxton
- Video Tutorials
- Ask Me Anything (AMA) Videos
- Educational Videos
- Explainer Videos
- Product Reviews
- Challenge Videos
- Video Podcasts
- Behind-The-Scenes (BTS) Videos
- Product Launch Videos
- Product Demo Videos
Video tutorials teach viewers how to perform an action. Businesses often create tutorials related to their products or niches. This video format helps you establish your authority in your industry, build trust with customers, and connect back to your product. At Royal Locks Curl Care, Casey Simmons uses tutorial videos to demonstrate products and c...
In an ask me anything (AMA) video, an audience asks a subject matter expert questions about hot topics and their process. This format lends itself well to YouTube Live, YouTube’s live streaming format. Your viewers can ask questions in chat, and the subject matter expert can answer them in real time. Then, once your stream is over, YouTube will arc...
Educational videos include a broad range of subgenres, including tutorials, explainers, and related videos. They educate viewers and improve your authority with them as a result. This type of video was the most popular among our survey participants, and they had a lot to say about them. Alex Cascio from Vibrant Media Productionsnotices a lot of per...
Explainer videos do what’s on the tin — they explain a topic. These videos break a subject down to its bare components. They familiarize your viewers with subjects related to your industry, brand, and product. Sasha Matviienko of KGC Canadasees positive results from explainer and how-to videos. “ Every YouTube video we make is designed to give valu...
Product reviews involve evaluating a product’s quality and usefulness. These videos generally relate to products outside of your brand. So, you’ll see them often used for channels that specialize in reviewing products. When it’s appropriate for you to film a product review, this video format helps you build trust with viewers. The people who watch ...
Challenge videos can have multiple angles. They can show you performing a viral challenge, presenting your team with a challenge, or putting out a challenge to your viewers. These videos are more community-focused and showcase your brand’s human side. They make a great opportunity to get viewers familiar with your team or interact with you. Some of...
With podcasts trending in the content marketing world, it’s important to find ways to market them. Video podcasts present podcasts in a video format, often in the form of a recorded video call. Like their audio counterparts, video podcasts bring in new leads and offer opportunities to connect with other professionals in your industry. But, if you d...
Behind-the-scenes (BTS) videos show what happens at your organization. They can show off your day-to-day, highlight a staff member’s work, or showcase your company culture. BTS videos humanize your brand and connect the viewer to your team. If you work in a niche industry that the typical person doesn’t know about, they can also be enlightening for...
Product launch videos announce your release of a new product or feature. This format capitalizes on YouTube’s social media capabilities. Viewers who get their news from YouTube as a social media channel will learn about the newest updates from your organization. Plus, if you have an interactive product like software, video also helps you describe y...
Product demo videos demonstrate how your product works or how to use your product. Because of this dual purpose, they can come in the form of showcases or informational videos. Video allows you to show off your product’s details and answer common questions about using it. Many people learn best by watching someone do something, so a product demo vi...
The pulse of what's trending on YouTube. Check out the latest music videos, trailers, comedy clips, and everything else that people are watching right now.
Nov 10, 2023 · Most fans might remember E.T. from E.T. The Extra-Terrestrial or The Great Gazoo from The Flintstones (1960 - 1966) when they think about the best aliens in movies and TV shows. However, chances ...
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Dec 1, 2022 · Top Trending Videos. This year’s top trending videos show that individual, online communities are more influential than ever before. Take the large presence of videos featuring personal stories, which allowed creators to intimately connect with and recognize their fans: Technoblade’s father recorded a farewell message penned by his late son to viewers; Dream finally dropped the mask for a ...
