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  1. Alfred E. Neuman is the fictitious mascot and cover boy of the American humor magazine Mad. The character's distinct smiling face, gap-toothed smile, freckles, red hair, protruding ears, and scrawny body dates back to late 19th-century advertisements for painless dentistry, also the origin of his "What, me worry?"

  2. Mar 3, 2016 · Sam Sweet is the author and publisher of All Night Menu, five booklets about the hidden histories behind a series of Los Angeles addresses. Sam Sweet on MAD Magazine’s venerable mascot, who turns sixty this year—kind of. Alfred E. Neuman has a strange and storied past.

  3. Mar 17, 2016 · Neuman’s most famous incarnation was originally the work of an illustrator named Norman Mingo. A veteran commercial illustrator, Mingo was tasked with painting Neuman for his first cover...

  4. Aug 10, 2024 · Although there was a Mad magazine before there was Alfred E. Neuman, it’s hard to imagine the cover of Mad without that face offering up a gap-toothed smile and butterfly-winged…

  5. Alfred E. Neuman set his sights on everything from Vietnam to Watergate. Even Harvey Kurtzman returned briefly in 1985 to help spoof Rambo.

  6. …gap-toothed cover boy, the fictional Alfred E. Neuman, whose motto “What, me worry?” became the catchphrase of teenage readers. From 1956 Neuman was a write-in candidate in every presidential election, and Gaines once hung a Neuman campaign poster from the Leaning Tower of Pisa in Italy.

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  8. Nov 9, 2014 · Alfred E. Neuman, the lovable freckled, jug-eared kid with the insouciant gap-toothed grin (a face that only a mother could love), has been gracing the cover of Mad Magazine since December 1956. Al Feldstein, the magazine's second editor, explains the art direction he gave illustrator Norman Mingo: "I dragged out all these examples and postcards…

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