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Is the youth sports industry roaring back?
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- Younger children played team sports at a historically low rate, but there is progress. Team sports participation took a big hit during the start of the pandemic in 2020 and into 2021, and while it’s rebounding, it’s not back to pre-pandemic levels.
- More children are returning to community-based sports. More than half (58%) of children who participate in sports played their primary sport through community-based programming in Fall 2022, according to our latest youth sports parent survey.
- Too many children have lost interest in sports, according to their parents. When the pandemic first started, one of the major questions was how time away from organized sports might impact children’s long-term interest in playing sports.
- Access for low-income children to play is improving but more is needed. In a hopeful sign, more children ages 6-12 living in homes earning less than $25,000 regularly played team sports, according to SFIA data.
Nov 17, 2022 · State of Play 2022, an annual report from the Aspen Institute’s Project Play initiative, identified the latest youth sports trends related to participation, physical and mental health, coaching, and costs to play.
- Balancing Profit and Participation
- Encouraging Activity
- Economic Barriers
IMG Academy, self-described as the world’s largest sports education brand, runs in-person and online training and recruiting programs, including elite high school and college athletes. “Of course, the student athletes whose families can afford to pay for our various products and services do,” said Lisa Strasman, president of IMG Academy-owned NCSA ...
Thinking smaller, thinking local, thinking cheaper, and thinking about how to keep kids playing and active into adulthood are among the core strategies endorsed by Project Play, the Aspen Institute initiative. The Aspen Institute’s Farrey said his organization’s work and collaborations boil down to putting the youth back in youth sports. “It’s so a...
Children who come from lower-income homes, who are LGBTQ+, who have disabilities, and those from minority racial and ethnic groups lack access to sports and, in turn, participate at much lower rates. In March, Matt Richtel of The New York Times described the disparities as “the physical divide,” similar to the way the digital divide plagued poorer ...
- Erik Spanberg
Mar 13, 2024 · In this article, we will explore the current state of youth sports participation, shedding light on emerging trends, challenges, and the implications for the health and well-being of the...
- Fran Harris
- Community. Community-based programs were the saving grace during the pandemic and after. Many parents found themselves struggling to find a sport outlet for their child with many private clubs and organizations closed down.
- Technology. Although many sports parents have proven they can in fact do it all, 2023 will be the year when sports parents turn to technology for some assistance.
- Preventing burnout. We saw many moments of burnout in 2022; a result perhaps of over-doing it and making up for lost time post-pandemic. However, the solution is still a grey area.
- Mental health. Sports organizations are introducing mental health through seminars, weekly meetings, and more as part of their curriculum. Youth sports are no longer just about getting to the next team or setting the foundation for athletic success, it’s also about talking about how the children are feeling, what they need, and taking a pulse check every now and again.
White youth ages 6-12 (41%) were more likely to regularly play sports than Black (35%), Hispanic (34%) and Asian (33%) children. “Organizations must address the economics behind play,” said Nichol Whiteman, CEO of the Los Angeles Dodgers Foundation.
Aug 1, 2022 · Growth in youth sports leading to big spending on small town facilities. 8.1.2022. The youth sports industry grew by a reported 55% from 2010 to 2017 and is worth an estimated $19B -- "more than the revenue of the NFL or NBA," according to Roman Stubbs of the WASHINGTON POST.
