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Mar 4, 2021 · Robert Oscar Peterson is the man behind the hamburger fast food chain Jack in the Box, the very franchise that has had somewhat creepy commercials with questionable and strange marketing tactics — although to be fair, this was long after the founder left the company.
In the 1960s under founder Robert Oscar Peterson, Jack in the Box, rapidly expanded throughout Southern California. It grew to 24 outlets by 1961 and to 182 just five years later.
- Personal Life
- Restaurant Career
- Later Life
He was a native San Diegan and graduated from Herbert Hoover High School in 1933. He attended San Diego State College and graduated from UCLA with a degree in economics. He was a naval intelligence officer during World War II. He was married four times, notably in 1977 to Maureen O'Connor, who went on to become the first female mayor of San Diego f...
Peterson entered the restaurant business in 1941 with a drive-in diner called "Topsy's" (later renamed "Oscar's"), located at 6270 El Cajon Boulevard in San Diego. This was a classic drive-in where food was served by carhops to patrons in the parking lot. Over the next decade his company, the San Diego Commissary Company, operated several Topsy's a...
He spent the final 30 years of his life in philanthropy and civic improvement. He set up a charitable foundation called the R.P. Foundation. He was a consistent patron of the Scripps Institution of Oceanography, sponsoring research for many years, and donating the 96-foot diesel yacht Dolphin to the institution in 1973.Peterson Hall at UC San Diego...
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In 1951, Peterson converted the El Cajon Boulevard location into Jack in the Box, a hamburger stand focused on drive-through service. While the drive-through concept was not new, Jack in the Box innovated a two-way intercom system, the first major chain to use an intercom and the first to focus on drive-through.
May 15, 2021 · Next time you're stuck in the drive-thru line, then, spare a thought for Oscar Peterson and his inspired idea. Despite its occasional inefficiency, the drive-thru can be, in many ways, an exhilarating experience –– and we have Jack in the Box to thank for that.
Apr 21, 2017 · Robert O. Peterson, the founder of Jack in the Box, is basically a fast food legend. Though the drive thru was not new, Peterson revolutionized the experience by incorporating a two-way...
Jack in the Box is an American fast-food restaurant chain founded in 1951, by Robert O. Peterson in San Diego, California, where it is headquartered. The chain has over 2,200 locations, primarily serving the West Coast of the United States.
