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Mar 15, 2007 · McDonald's Global Chief Marketing Officer Mary Dillon revealed the new packaging with the help of three of the selected global casting call "Stars": Ocean Smith, an 11-year-old trumpet player from Chicago; Lesley Dahl, a 50+-year-old hiker from Magrath, Alberta, Canada; and Xavier Cotto Bartolomei, a 20-year-old drummer from Toa Baja, Puerto Rico.
McDonald's today announced the 25 "Stars" selected(1) from its first-ever online Global Casting Call who will be seen on its packaging early next year by more than 50 million customers a day. The twenty-five were selected from 13,000 entries from more than 100 countries around the globe.
Macdonald's Girl
Apr 3, 2006 · McDonald’s has announced its inaugural “Global Casting Call” to find a few new faces for its packaging. Up to 25 consumers will be selected as McDonald’s new packaging stars. To participate, consumers submit a story of what they love in 100 words and a digital photo capturing the essence of their story.
Apr 3, 2006 · The world's largest fast-food company announced what it called an online casting call Monday, giving customers a chance to be featured on its packaging used daily in more than 100 countries. As ...
- NBC Universal
McDonald's Corp. will launch a "global casting call" for consumers to submit stories about themselves with photographs to the company's Web site. And the tales with the most cachet will be added on to the restaurant chain's fast food bags.
McDonald's has selected 25 consumers from around the world as its newest stars to feature on its packaging as part of the company's first-ever online global casting call. Some 13,000 consumers from more than 100 countries around the globe submitted ...
