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  1. It's seen on New Line/Castle Rock releases by Columbia TriStar/Turner Home Entertainment on VHS and Image Entertainment on Laserdisc. Titles with this logo include City Slickers, Freddy's Dead: The Final Nightmare, Mr. Saturday Night, Late for Dinner, National Lampoon's Loaded Weapon 1, Above the Rim, and North.

    • Overview
    • Blay Video
    • Embassy Home Entertainment
    • Nelson Entertainment
    • New Line Home Entertainment
    • New Line High Definition

    Background: The unit was initially established in 1981 as "Andre Blay Corporation" by the titular former head honcho of Magnetic Video Corporation. By then, the company released videocassettes (VHS and Betamax) and laserdiscs under the "Blay Video" name. In early 1982, Embassy Communications, Inc. acquired the company, and it was renamed to "Embass...

    (1981-1982)

    Logo: A neon orange circle surrounded by white glitter zooms out on a black background. After it zooms out, two red/orange/white gradient comets fly by the circle all at once, with one on the top edge and one on the bottom edge. We suddenly cut to the circle that now has a curved rectangle on top of it that says "Blay VIDEO" on it. The object then flashes, and becomes a bronze pendant. Glowing an orange aura, it shines from left to right. FX/SFX: Decent early 1980s effects, though after the comets streak through the circle, it jarringly cuts to the glowing orange version of the finished product. Music/Sounds: A synthesized orchestra-like fanfare. Availability: Extremely rare, as the company barely lasted a year, a very short life span. It can be found on its releases, which are hard to find. The image seen here was captured from a 1982 VHS release of Revenge (also known as Inn of the Frightened People). Some releases may have the 1982 Embassy Home Entertainment logo at the beginning.

    1st Logo (Mid-1982-83)

    Logo: On a black background, we see: EMBASSY HOME ENTERTAINMENT with a white shadow effect behind it. FX/SFX/Music/Sounds: None. Availability: Rare. Can be seen at the beginning of the Raccoons on Ice/The Christmas Raccoons video along with the very first VHS releases of Summer Lovers, Humongous, An Eye for An Eye, Swamp Thing, Escape from New York, and Zapped. The logo can also be retained on reprints of Embassy's 1982-83 video catalog (including a 1983 VHS reissue of The Soldier, after the next logo).

    2nd Logo

    (December 1982-87) Nicknames: "Rotating ☆E" (USA), "Still (Rotating) ☆E" (International) Logo: Same as the Embassy Television logo, but the text reads EMBASSY HOME ENTERTAINMENT instead. Trivia: This logo was designed by Chermayeff & Geismar Associates of New York. Variants: •From 1984-1987, after the logo animates the "®" symbol fades in at the bottom-right corner next to the text. The logo also originally appears to be filmed, and cuts in and out; the "®" version fades in and out smoothly and is videotaped. •A still version of this was used for international videocassettes starting in 1985. The logo appears to have a lighter (or darker) blue background, the words "EMBASSY" are in a much larger font, and "Home Entertainment" is written below in a Helvetica font. This variant was so far only seen at the end of European (Like the UK pre-cert release of The Howling) and Australian releases (the next logo below would be at the beginning on Aussie tapes). •At the beginning of some European tapes, such as Saving Grace, this variant is used, but with outlines around the logo and text. "Home Entertainment" is also in a different font. FX/SFX: Same as the television logo. The international version is still. Music/Sounds: Same as the Embassy Television logo, but the fifth note is in a higher note than usual and after the sixth note in the theme, we instead hear a 10-note synth-flute section. This was composed by Ray Colcord, who also composed the main Embassy Television logo. Music/Sounds Variants: •On the international version, it is silent. •At the end of the UK pre-cret of The Racoons & the Lost Star, the end theme of the program is heard. •On German tapes, a jazzy Eighties-like synth tune is played.

    3rd Logo

    (international only) (1983-1987) Logo: A sky blue background eases out revealing a large "E" like the previous three logos. As in zooms out, a white, tilted star zooms into the big space of the "E". When it runs out of room, the animation stops for a full second, showing the Embassy logo just like since 1982. Next, the "E" zooms in and the star zooms out, basically the beginning in reverse. Then the following fades in: EMBASSY Home Entertainment Finally, when the text fades out, "Presents" fades in. FX/SFX: The zooming of the "E" and the star. Music/Sounds: None. Availability: Extremely rare. Probably another international logo, considering it was on a Spanish language tape.

    (August 19, 1987-October 11, 1991)

    Nickname: "Nelson's Column" Logo: On a black background, we see a monument inside a rectangle, all in white shadows. Slowly, everything turns in color; the background turns blue, the monument becomes a greenish-white, and the background in the rectangle turns into a time-lapse video of clouds moving. "NELSON" appears on top and "ENTERTAINMENT" appears on the bottom, both in gold, and they shine. Trivia: The monument is "Nelson's Column", located at Trafalgar Square in central London to commemorate the death of Admiral Nelson at the 1805 Battle of Trafalgar. Variants: •The 1990 version of Hamlet does not contain this logo. At the end credits, it features the company's print logo, where the word "FILMS" is used in the place of "ENTERTAINMENT". •Texasville has a shortened version of this logo, fading in right before the company name fades in.

    1st Logo (1991-July 4, 1995)

    Nicknames: "The Filmbox", "Box and Filmstrips", "The Ladder", "New Line Filmbox" Logo: Same as the 1987 movie logo, butNEW LINE HOME VIDEO fades in under the ladder. Variants: •On RCA/Columbia, Columbia TriStar, and 1994-95 Turner releases, a still version appears at the very start of the tape, where the box and filmstrips look slightly different. •Normally, this fades in and out, but on the 1994 screener VHS of Three of Hearts, it cuts in and out. •There is a widescreen version of this logo's seen on such releases, like the 1994 laserdiscs reissues of When Harry Met Sally, City Slickers and •An Amos and Andrew home video spot shows this next to the 1993 Columbia TriStar Home Video logo on a black background. FX/SFX: Same as the 1987 movie logo. Music/Sounds: None. Music/Sounds Variants: •On some releases, like Late for Dinner (plastering the film's Columbia Pictures logo) and National Lampoon's Loaded Weapon 1, the opening theme starts over it. •On the screener VHS (the actual release uses the next logo) of Mortal Kombat: The Journey Begins, as well as the UK release, the first part of The Immortals' "Mortal Kombat" (from the soundtrack of the 1995 film) plays over it.

    2nd Logo (July 25, 1995-February 9, 2010; March 29, 2011)

    Nicknames: "The CGI Filmbox", "The Filmbox II", "Box and Filmstrips II", "The CGI Ladder", "The Ladder II", "New Line Filmbox II" Logo: Same as the 1994 movie logo, but "NEW LINE HOME VIDEO" (or "ENTERTAINMENT") zooms out from below. The respective company byline fades in underneath. It's also videotaped. Bylines: •1995-1997: "A Turner Company" •1997-2001, November 2003-2010: "A Time Warner Company" •2001-December 2003: "An AOL Time Warner Company" •2004-2008: "A TimeWarner Company" •Sometimes, this logo is bylineless. Variants: •On VHS tapes and demo DVDs, there is a still of this logo seen before the warning screen. This version also appears at the end of one featurette each on the 2003-06 DVDs of How to Deal and The Man. •On the 1993 demo VHS of 12:01, this cuts in and out rather than fading. •On some VHS releases, about halfway through the animation, streaks of green appear through the blue glow. This can be found on the 1998-99 releases of The Wedding Singer, Pleasantville, and A Nightmare on Elm Street. However, the DVDs of all three (plus a Warner Bros. Century Collection VHS reissue of Pleasantville) use the standard variant. •On DVDs, the full screen version plays the logo at a rate of 30fps during most of the animation, and the text zooms out at twice that. The widescreen versions of the AOL Time Warner and the 2004 TimeWarner byline variants are rendered in 24fps. The widescreen versions of the 1995 Turner, 1997 and 2003 Time Warner variants are rendered in 30/60fps. A widescreen Turner variant was used on a few early 1997 DVDs in anamorphic widescreen, such as The Long Kiss Goodnight, Dumb and Dumber, and Jackie Chan's First Strike. DVDs in "letterboxed" widescreen, such as The Mask and Mortal Kombat, use the regular full screen version. •On some releases, the Time Warner byline is in bold and in all caps. This has been spotted on the original DVD prints of Gummo, 8 Seconds, Boogie Nights, Magnolia, Lost Souls, Austin Powers: The Spy Who Shagged Me, Corinna Corinna, Detroit Rock City, Boiler Room, Feeling Minnesota, Final Destination, Now and Then, and the individual DVD releases of the A Nightmare on Elm Street series (the original was released in 1999, while the sequels were released in 2000). •There is one 4:3 version of the AOL Time Warner byline variant that has similar camera field of vision angle degrees as the 60p version of the logo. Another notable difference is that the byline is not near the bottom of the screen. This was spotted on the 2001 VHS reissue of Mortal Kombat. •A 4:3 anamorphically squished version of the widescreen AOL Time Warner variant appears on the full screen side of a 2003 DVD reissue of Dumb and Dumber. •There are 4:3 cropped variants of the widescreen AOL Time Warner and 2003/2004 TimeWarner variants. The first two can only be viewed in 4:3 mode on all DVD players, while the 2004 variant can be found on all 2004-06 VHS releases. •On the 2002 DVD of Brother's Keeper, the 16:9 variant is squished into 4:3. •At the end of "Making Rush Hour 3," an in-credit variant is used. FX/SFX: Same as the 1994 movie logo. Music/Sounds: Same as the 1994 movie logo, though sometimes it can be silent, such as on the Platinum Series releases of Boogie Nights and Se7en. Music/Sounds Variants: •On Mortal Kombat: The Journey Begins, it has part of the "Mortal Kombat" song by The Immortals. •At the end of "'How to Deal' with Y.A. Literature," the closing theme of the program continues over the logo. Availability: Uncommon. Used from New Line's purchase by Turner Broadcasting to 2010, when New Line Home Entertainment was folded into Warner Home Video. •The Turner variant was used from 1995-97, starting with In the Mouth of Madness, and also appears on some early DVDs such as Friday, The Adventures of Pinocchio, The Mask, Dumb and Dumber, Mortal Kombat, Teenage Mutant Ninja Turtles (1990), and The Long Kiss Goodnight. •The 1997 Time Warner variant was used until 2001. Titles with this version include Spawn, Rush Hour, Pleasantville, The Wedding Singer, Blade, Boogie Nights, Lost in Space (1998), the first two Austin Powers movies, and the Nightmare on Elm Street Platinum Series DVD box set. Some of the last releases to use the "HOME VIDEO" variant were The Little Vampire and Little Nicky. •The bold caps variant of the Time Warner byline can be found on the titles mentioned above. •The "HOME ENTERTAINMENT" variant replaces the "HOME VIDEO" variant on several reprints of pre-2001 DVDs such as The Corruptor, Boiler Room, Rush Hour, Austin Powers: International Man of Mystery, Mortal Kombat, The Mask, Final Destination, Blade, Teenage Mutant Ninja Turtles, the A Nightmare on Elm Street box set, and Pump Up the Volume (however, the disc labels and cases still use the New Line Home Video logo along with a 1999 copyright date). •The AOL Time Warner variant can be found on several 2001-03 VHS and DVD releases such as Sugar & Spice, 15 Minutes, Rush Hour 2, Austin Powers In Goldmember, Blade II, Willard (2003), How to Deal, and the Lord of the Rings trilogy. •The 2003 Time Warner variant can be found on the VHS releases of Freddy vs. Jason and Secondhand Lions, and some DVDs such as How to Eat Fried Worms and the 2005 reissue of The Mask. •The 2004 TimeWarner variant can be found on the 2004 VHS releases of ELF and Blade: Trinity, and most 2005-2010 DVDs such as Hairspray (2007), Blade: House of Chthon, Running Scared, and the unrated cut of Dumb and Dumber. •Some of the last VHS tapes to use this logo were Raise Your Voice, After the Sunset, Son of the Mask, Harold and Kumar Go to White Castle, The Man, Wedding Crashers, and A History of Violence (one of the last major Hollywood films to ever earn a retail release on the format). Some of the last overall releases to use this logo include The Time Traveler's Wife and The Final Destination. Surprisingly, it returned on the first disc of the 2011 DVD set Friday 3-Movie Collection, consisting of Friday: The Director's Cut and Next Friday. •Strangely, this does not appear on the DVD of Dungeons & Dragons, or any Infinifilm releases (which instead use a special logo).

    (November 20, 2007-February 9, 2010)

    Nicknames: "The Filmbox III", "Box and Filmstrips III", "The Ladder III", "HD Filmbox", "HD Ladder", "HD Box and Filmstrips", "New Line Filmbox III", "New Line HD Filmbox" Logo: We see the New Line logo forming as usual, but the details are quality improved, and the background light consists of many rays. The words are in Bank Gothic MD BT font, appears more silver and 3D. When the logo is formed, a very bright light flash occurs, making the words change to "HIGH DEFINITION". FX/SFX: Same as the theatrical and home entertainment logos and using all capacities of the Blu-ray discs. Music/Sounds: An extended version of the New Line fanfare, accompanied by a light flash sound. Availability: Common. Can be seen on all New Line Home Entertainment Blu-ray releases until 2010.

    • (1973-April 18, 1987) WARNING! This logo contains flashing images that may cause seizures in some viewers. Please do not watch the videos of this logo if you are prone to seizures.
    • (February 27/April 19-August 28, 1987) Nicknames: "The Filmbox", "Box and Filmstrips", "The Ladder", "The Earlier Ladder", "The Original Filmbox", "New Line Filmbox"
    • (August 28, 1987-April 26, 1995) Nicknames: "The Filmbox II", "Box and Filmstrips II", "The Ladder II", "New Line Filmbox II", "Pre-CGI Filmbox"
    • (July 29, 1994-September 3, 2010) Nicknames: "The CGI Filmbox", "The Filmbox III", "Box and Filmstrips III", "The CGI Ladder", "The Ladder III", "New Line Filmbox III", "Pre-WB/New Line Combo"
  2. People also ask

    • (December 25, 1991-September 9, 1992 (1993 in select international countries)) Nicknames: "CT Boxes", "The Boxes Cometh", "The First Box Logo", "Split Rectangle", "Prototype CT Boxes", "Columbia Tristar", "Rectangular Boxes", "80s CT Boxes"
    • (August 26, 1992-April 14, 1993) Nicknames: "CT Boxes II", "The Boxes Take Form", "Dawn of the Boxes" Logo: On a white background, we see two boxes outlined with a black border.
    • (May 19, 1993-March 27, 2001) Nicknames: "CT Boxes III", "Part III: Will This Logo Ever Die?!" , "Sliding Boxes", "Blue BG Boxes", "Day of the Boxes", "Cloudy Boxes", "Columbia Tristar III"
    • (1995-1996) Nicknames: "CT Boxes IV", "Part IV: Take Hollywood Home!" , "Sliding Boxes II", "Land of the Boxes", "The Bedsheets", "The Boxes of Boredom Prototype", "Columbia Tristar IV"
  3. At the end of some movies, such as Elf, the print logo is shown with the words "NEW LINE CINEMA" in a bold Times font to the right of it, and the TimeWarner byline below; this scrolls up with the credits. Closing: The logo is white during the end of the credits on most releases. FX/SFX: CGI animation.

  4. Below it is the Warning text in white. This was also used for the Warning screen of MGM/UA Home Video. FX/SFX: None. Music/Sounds: None. Availability: Seen on New Line Home Video tapes from 1991-1997. Also seen on early New Line Home Video DVD's as well. Scare Factor: Low. 4th Warning (1997-2008)

  5. View full company info for New Line Home Entertainment. 1. Teenage Mutant Ninja Turtles (1990) PG | 93 min | Action, Adventure, Comedy. 6.8. Rate this. 51 Metascore. Four teenage mutant ninja turtles emerge from the shadows to protect New York City from a gang of criminal ninjas.

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