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Mar 13, 2017 · We deep-dive into the seven elements below, covering what they are, why you should care, and how to use them to create more professional looking designs -- even if you're operating on a zero-dollar budget. 7 Basic Elements of Graphic Design 1) Color. Sir Isaac Newton is widely credited with creating the very first color wheel back in 1706.
- Laura Nineham
- Line. Described as the building blocks of design, lines can be continuous or broken, straight or curved, smooth or zigzagged and beyond, and are used for more than just outlines or dividing up content.
- Shape. You’ll often use lines to create your own shapes. They can be geometric (usually drawn with computers or rulers) or organic (usually found in nature and drawn freehand).
- Form. Making your shape three dimensional gives it form, which is another essential element of graphic design. Just like shape, you can have organic or geometric forms and these create very different impacts—geometric forms tend to convey order and can seem sterile, while organic forms feel more natural.
- Texture. The surface quality of your designs is called texture, and it can bring another dimension to your piece. There are many ways to go about adding texture in graphic design, from making your own brushes to give texture to lines, to drawing your own patterns, using opacity masks to add grain textures or blending colors.
- Line. A line can be used as a structure to organise and present information, define shapes, and convey emotions. It can also represent the motion of things, including people and animals.
- Colour. Colour theory can be a valuable tool for graphic designers who want to select a single colour or harmoniously combine multiple colours. The Color Wheel is a group of hues that helps us categorise and understand all the different colours.
- Image. As a graphic designer, you must create something to capture your audience's attention. A good photograph or illustration can do just that. They provide a background for the design and add necessary drama or action.
- Shape. A graphic designer must be able to understand both organic and geometric shapes. They should be able to draw and design both in a transparent manner.
- Danica Popovic
- Lines. A majority of every visual design is in some way comprised of lines. Understanding how these lines work together to form the big picture is crucial in any artists’ interpretation of design.
- Shapes. Shapes are a logical extension of the line. A shape is really just a combination of lines but learning to use shapes effectively is crucial for any graphic designer.
- Colors. Next up is color. Color is a key weapon in the arsenal of any designer. It sounds like a simple subject, but the possibilities and combinations that can be achieved with color are endless.
- Value. Color and value are basic elements of design which are closely related. In fact, value refers to the lightness or darkness of a color. All colors, also called hues, have their variations of shades, tints, and tones.
- Color: Color helps establish a mood for your composition. When light waves strike an object and reflect back to the optic nerve in a human’s eyes, the sensation they perceive is called color.
- Line: Line refers to the way that two points in space are connected. Whether they’re horizontal lines, diagonal lines, or vertical lines, lines can help direct the eye toward a certain point in your composition.
- Value: In design, value refers to the lightness or darkness of a color. The values of a color are often visualized in a gradient, which displays a series of variations on one hue, arranged from the lightest to the darkest.
- Space: Making proper use of space can help others view your design as you intended. White space or negative space is the space between or around the focal point of an image.
Learn the key graphic elements, from the use of colour to visual hierarchy, to create impactful and memorable designs
May 18, 2021 · The 3D objects include pyramids, cubes, and other abstract forms. You can make a 3D effect by using shadows, color, and overlaid objects. It’s sometimes interchangeably used with another design element – shape, however, they’re slightly different. The form is mostly 3D and more realistic, while the shape is two-dimensional and flat. Create My Logo.
