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The agency was launched in January 2000 by Gary Koepke and Lance Jensen, both from marketing/advertising backgrounds. Jensen left the company in December 2010 and now works for Hill Holliday. In October 2000, Modernista! was appointed agency of record for General Motors’ HUMMER, and in 2006 it was named the agency for GM’s Cadillac.
Before joining the IPG-owned shop, Jensen served as executive creative director at Modernista!, a boutique agency he co-founded in 2000 with Gary Koepke in Boston. The independent agency, which...
Apr 27, 2011 · Published on April 27, 2011. Share article. As Modernista co-founder Gary Koepke told Ad Age today, he and partner Lance Jensen made a lot of good albums together. The agency's work reflected...
I found this space, Lance walked in, and we said, ‘Let’s do it.’” That’s how co-founder Gary Koepke recalls the moment he and partner Lance Jensen decided to open ad agency Modernista! in a former sweatshop on the border between Boston’s Chinatown and its Financial District.
Oct 3, 2016 · Before joining Hill Holliday, Jensen served as executive creative director of Modernista, an agency that he and Gary Koepke co-founded in 2000. Throughout his career, he has worked with brands...
As a founder of Modernista!, Lance’s stylish, edgy work attracted a devout Generation Y following for such clients as Gap, Converse, and (RED). And since joining Hill Holliday in 2011, he’s attracted notable new business including Planet Fitness, Tempur Sealy International, LG Home Appliances USA, Robert Half, and the global rebranding of ...
May 6, 2011 · Jensen, who started his career at Hill Holliday, became a creative director at Arnold Worldwide and later opened up his own agency Modernista! with Gary Koepke. He recently came full circle and was named ECD at Hill Holliday.
