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  2. Explore the searches that shaped 2011, from Google Trends. #yearinsearch.

    • America Likes Its Celebrities
    • What Americans Saw in The Serps
    • Wikipedia & YouTube Appear Most Often on Page 1-3
    • Page One Appearances
    • Types of Domains Appearing on Page One
    • ‘Google +’ Stands Out
    • Google + Searches Spiked at Launch Followed by Dropoff
    • Contextualizing The Google + Discrepancy
    • Google + Invisible For ‘Google +’

    When we group Google and Yahoo’s top searches by type of search, we see America is obsessed with celebrities. We are about half as enamored with technology, while giving far less attention to actual world events. (What does that say about the world we will be leaving our children? :-) )

    So what did searchers actually see in the search results for the most searched terms in 2011? In late December 2011, we tracked the top keywords within each search engine in Searchlight, Conductor’s SEO Platform. A few things to be aware of before we dive into the results: Differing Definitions of ‘Top Searches’ Google describes its top searches li...

    To determine the domains searchers were seeing most frequently, we added the instances a domain appeared on page 1-3 of the search results for the top queries. With its content-rich website and authoritative domain, Wikipedia had the most appearances, with 41 search results on page one to three, 58 percent more than second place YouTube. SEO factor...

    Looking at appearances only on page one, however, tells us our analysis of page one to three results gave us only part of the story (page one is where 95% of clicks occur). Comparing appearances by domain for page one versus appearances for page one through three tells us: Top Domains Appear Multiple Times in the Search Results: As if it’s not hard...

    So, what kindsof websites did Americans see most frequently in the 2011 search engine pages? Reference sites appeared most often, led by Wikipedia’s strong showing, but also included multiple appearances from sites such as answers.com and imdb.com. News sites appeared second most frequently, followed by celebrity sites. Retailers were notably absen...

    In reviewing the results for the top searches, one particular search stood out from the others on Google’s list (sung to the tune ‘which one of these is not like the others…?’)

    According to Google Trends, searches for ‘Google +’ and ‘Google+’ spiked at ‘invite’ launch in June, then again in October at the full public launch, before flattening out in the latter quarter of the year. Notice that searches for ‘Google+’ (without a space) are a ‘1.00’ on Google’s search volume index, while searches for ‘Google +’ (with a space)...

    Now for some context around the total search volume trends for ‘Google +’, the second fastest growing search on Google’s list, relative to the other searches on the list. Here are searches for both variations of ‘Google +’ when plotted against ‘iphone 5’, Google’s sixth fastest-rising global query: Here they are when plotted against ‘Facebook’: To ...

    Remember ‘Google +’ versus ‘Google+’? As we pointed out previously, according to Google Trends, ‘Google +’ has 40 percent of the searches of ‘Google+’ — a non–trivial percentage of searchers who are looking for Google’s social network with the query ‘Google +’. The SERP for ‘Google+’ is filled with relevant results, with links to the Google + sign-...

  3. Dec 14, 2011 · Google, the largest of the search engines, was out with its summary today. You'll see its lists below, split into various categories, and you're welcome to debate what they mean.

  4. Dec 13, 2011 · Justin Bieber easily dominated online queries in 2011 to become the most-searched person of the year on Bing, beating out Kim Kardashian and Jennifer Aniston. Actresses Lindsay Lohan and Megan...

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  5. Dec 15, 2011 · Google has released its Zeitgeist 2011 review looking back on the search engine's top trends of the year. The company has launched a mini site where visitors can explore interactive lists of the most popular topics that users queried Google to find. Here, you can see the fastest-rising global search terms and compare more specific categories of ...

  6. Mar 9, 2012 · Google is far and away the most popular search engine. Among search engine users, Google dominance continues and it is far and away the search engine they report using most often. Fully 83% of searchers use Google more often than any other search engine. Yahoo is a very distant second at just 6%.

  7. Feb 3, 2023 · Yahoo Search was once one of the most popular search engines in the world, and its history from 2008 to 2011 was marked by both innovation and decline.

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