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  1. NIKE’s mission is to bring inspiration and innovation to every athlete in the world. Our purpose is to move the world forward through the power of sport. And in the face of society’s most pressing challenges, our belief is that sport can bring us together to change the world for the better.

  2. Nike is the leading sports brand in the world because we keep athletes at the center of everything we do. We empower people through innovative products, services and experiences, engineered for the future of sport.

  3. Nike. We’re the leading sports brand in the world because we keep athletes at the center of everything we do. We empower people through innovative products, services and experiences, engineered for the future of sport.

  4. Nike’s mission is to bring inspiration and innovation to every athlete* in the world.

  5. Mar 20, 2024 · Nike’s mission, vision, purpose, and values are clear. The company uses these guiding principles to model its brand based on equality, diversity, social and environmental impacts, and the evolution of the sport.

  6. Purpose. Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands.

  7. Nov 19, 2023 · Nike’s mission statement outlines the general strategic direction of the business. The statement includes such information as the company’s customers (everybody), the target market (global), and part of the philosophy of the sporting goods business.

  8. Our purpose is to move the world forward through the power of sport. Worldwide, we're leveling the playing field, doing our part to protect our collective playground and expanding access to sport for everyone.

  9. NIKE’s mission is to bring inspiration and innovation to every athlete in the world. Our purpose is to move the world forward through the power of sport. And in the face of society’s most pressing challenges, our belief is that sport can bring us together to change the world for the better.

  10. Oct 9, 2018 · Nike's mission statement is to "bring inspiration and innovation to every athlete* in the world." Nike co-founder Bill Bowerman reportedly added the asterisk, explaining that "if you have a body, you are an athlete." The company hopes this message of inclusiveness can be taken as encouragement for everyone to be active.

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