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1. blog.hubspot.com › marketing › social-proof-examples20 Examples of Social Proof in Action in 2020 - HubSpot Blog

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   May 23, 2019 · Learn what social proof is and how brands are using social proof to buff up their marketing campaigns.

2. www.thinkific.com › blog › social-proof-examplesSocial Proof: 10 Examples & Tips To Use Credibility In Marketing

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   • Embed reviews and testimonials on your landing page. To catch and keep the attention of site visitors, it’s a really good idea to include reviews and testimonials on your landing page.
   • Add case studies to your blog. Case studies are ideal for highlighting customer successes. These offer a detailed look at a real-life story of someone who’s used and loved your product before.
   • Encourage reviews on 3rd party sites. To boost your social proof marketing, work on getting more reviews of your products published. Honest reviews on 3rd party sites are a great way to get more backlinks and drive traffic to your site, while also helping to improve your brand reputation.
   • Social proof through partnerships. If you have partnerships and affiliates, you can showcase them as part of your social proof strategy. Affiliates demonstrate that there are other businesses and individuals who are eager to work with your brand and put their name to their referrals.

3. evidence.io › 10-examples-of-successful-social10 Examples of Successful Social Proof Advertising - Evidence

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   • Nature Made. The first example of social proof advertising that we’re going over is expert proofing. It follows the idea that instead of marketing yourself, you let an expert do it for you.
   • Fitbit. Fitbit is another great example of expert social advertising. They allow several health experts and websites to boost them up rather than advertising themselves.
   • Jenny Craig. The second method of social proofing is celebrity proofing. It follows the idea that when people see a celebrity using a product, they’ll drift towards it.
   • Cisco. Admit it, if you’re not used to IT lingo, it’s like learning a foreign language. You absorb the content but it’s really hard to grasp onto it. Cisco was aware of this so they got a celebrity to come in and talk about the content.

4. trustmary.com › social-proof › 6-examples-of-using6 Examples of Using Social Proof in Advertising - Trustmary

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   • User testimonials. This is probably one of the most common ways to use social proof in advertising. This is a genuine endorsement of your product or service and is up there in the 70% trust range.
   • Expert social proof. This type of social proof stems from the innate trust we place in authority figures and experts. This can be a little more difficult to obtain, as it involves reaching out to industry experts, but it’s an advertising strategy that can pay dividends.
   • Business credentials. This is another type of social proof in advertising that adds trust to your product. When people see how many others have placed their trust in you, they’re sure to follow suit.
   • FOMO – The fear of missing out. You might have heard of FOMO, or the fear of missing out. It’s a relatively new term, but the ideas behind it are quite old.

5. instapage.com › blog › social-proof-examples13 Stunning Examples of Social Proof That Elevate Trust

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   A phenomenon called “ social proof ” is a way for marketers to capitalize on our inherent tendency to look to others for approval. Today, we pull some of the most effective social proof examples to find out why they work and how you can use them in your marketing to boost conversions.

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6. smartblogger.com › social-proof-examples20+ Social Proof Examples of (Real) Conversion Boosting Tactics

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   Nov 7, 2022 · Your marketing strategy can leverage social proof to attract customers and boost conversions. We’ll explain what social proof is, how and why it works, and how you can use it in your campaigns. We’ll also look at real-world examples of how other brands use social proof marketing.

7. People also ask

   What is social proof advertising?

   • This is called social proof advertising and it’s a pretty handy method of marketing based on the thought process that your customers will pick up what other people are saying and doing. It’s pretty easy for people to fall into the trap and there are a few different types of social proofing. The main ones you’ll use are expert, celebrity, and user.

   10 Examples of Successful Social Proof Advertising | Evidence

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   How do you use social proof marketing?

   • You can use social proof marketing tactics like influencer marketing to utilize the power of social influence for your brand. To succeed with influencer marketing, you’ll first need to use platforms like Traackr to locate and contact influencers who are relevant to your brand’s niche.

   Social Proof: What It Is and Why It’s Great for Marketing - Oberlo

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   How do brands use social proof in real life?

   • Here are 22 social proof examples you can use and how other brands currently employ them in real life. 1. Celebrity Endorsements In 2017, 57% of people aged 16-64 reported discovering brands through celebrity endorsements. In 2021, 59% of Americans over 18 admitted that a celebrity endorsement influenced their purchasing decision.

   20+ Social Proof Examples of (Real) Conversion Boosting Tactics

   smartblogger.com/social-proof-examples/

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   Is social proof marketing a bad idea?

   • A celebrity who endorses a new product every day may bring less ROI than a micro-influencer who is more selective about the brands they work with. One of the classic mistakes in social proof marketing is using negative phrases to try and sway customer decision-making.

   Social Proof: 10 Examples & Tips To Use Credibility In Marketing

   www.thinkific.com/blog/social-proof-examples-marketing/

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8. www.oberlo.com › blog › social-proofSocial Proof: What It Is and Why It's Great for Marketing

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   Mar 30, 2019 · Social proof, also known as informational social influence, refers to people (in your case, potential customers) assuming that the actions of others are correct, based on the frequency that they see said actions. Let’s cover a real-life situation to demonstrate how social proof works: