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Robert Jay Strasser (5 October 1947 – 15 October 1993) [1] was a pioneering figure in the sports apparel industry, playing instrumental roles at Nike and Adidas. He was notably involved in the launch of the Air Jordan line at Nike and later helped rejuvenate Adidas as a significant competitor. [2]
Nov 2, 1993 · Rob Strasser, an executive of Nike Inc. who later worked for Adidas during the "sneaker wars" between Europe and the United States, died on Saturday in a hospital in Munich, Germany. He was 46.
Jun 13, 2016 · Rob Strasser was Nike's director of marketing in the 1980s, who negotiated the legendary deal with Michael Jordan and transformed the sportswear industry. Learn how he became the big man on campus and helped make Portland the sports gear capital of the world.
- Katherine Schaffstall
- Matt Damon as Sonny Vaccaro. Damon stars in Air was Vaccaro, a former sports marketing executive who tried to sign Jordan to a deal with Nike by winning over the athlete’s mother.
- Ben Affleck as Phil Knight. Affleck stars in the film as Knight, the co-founder of Nike Inc. who previously served as the chairman and CEO of the company.
- Viola Davis as Deloris Jordan. Deloris Jordan is the athlete’s mother. During the preproduction process, Jordan asked Affleck to cast Davis as his mom. While talking to THR, Davis explained that Deloris “brokered” her son’s “deal to get him a huge stake in the shoe and in turn, protected her son’s legacy.”
- Julius Tennon as James R. Jordan Sr. James R. Jordan Sr. was the NBA star’s father and the husband of Deloris. He died in 1993 when he was shot while taking a nap in his car.
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Undisciplined, irreverent and occasionally wrong, Robert Strasser is the man who brought you Air Jordan. Expand. The Man Who Saved Nike. Oct. 31, 1985. By Mark Zusman. April 08, 2023 at 7:58 pm PDT.
Apr 18, 2023 · This 1977 Nike memo that calls personal ambition a 'danger' and urges workers to 'fight the law' is getting renewed attention thanks to 'Air'. In 1977, Nike executive Rob Strasser typed a list of ...
Mar 26, 2023 · Rob Strasser is played by Jason Bateman in the movie Air, which depicts the 1984 Nike deal with Michael Jordan. Learn about the real Rob Strasser, his role in the deal, and how the movie differs from the true story.
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