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The " Screen Gems " name was resurrected by Sony Pictures Entertainment on December 8, 1998, as a film division to distribute specific genre and mid-budget film releases, such as horror, thriller, science fiction, as well as films geared towards African-American and youth audiences.
The camera turns and ascends through layers of cloud. Eventually the clouds clear and we see a CGI blue letter " S ". The camera continues to turn and zoom out, slowly revealing the nam e " SCREEN GEMS " which fades in with the smaller byline underneath it, in the same vein as the previous logo.
- Overview
- 1st Logo (June 4, 1999-)
- 2nd Logo (July 22, 2011-)
Background: Screen Gems was resurrected by Sony Pictures Entertainment in 1999 as a movie division to distribute specific genre and mid-budget film releases such as horror, thriller, Sci-Fi, and African-American films. However, in the early years it also distributed some independent movies.
Warning: Due to profanity, videos of the Slackers variant will not be allowed on this site!
Nicknames: "S from Heaven", "The CGI Spiral S from Heaven", "The S Returns"
Logo: On a black background, a flash of light with a lens flare forms a light blue sphere. A series of ITC-like tops spin around it and form the two lines of the "S" (the same as the Screen Gems Television logo from 1965; the "S" is also in a sky blue color). Under the "S", the text "SCREEN GEMS" flips into place and flashes, and underneath that, the byline "A SONY PICTURES ENTERTAINMENT COMPANY" fades in. The entire animation also has light trail and "distortion"-type effects.
Bylines:
•June 4-July 9, 1999: [Bylineless] {This was used on their independent films.}
•June 4, 1999-October 18, 2013: "A SONY PICTURES ENTERTAINMENT COMPANY" {This was used on the majority of their films.}
Nicknames: "S from Heaven II", "S in the Sky", "Crystal Screen Gems", "Crystal Gems"
Logo: We start out high in the sky. The camera turns and ascends through layers of cloud. Eventually the clouds clear and we see a CGI blue letter "S". The camera continues to turn and zoom out, slowly revealing the name "SCREEN GEMS" which fades in with the smaller byline underneath it, in the same vein as the previous logo. The camera continues to ascend and zoom out, revealing the same trademark "Spiral S". It seems to be made out of glass, refracting the blue of the sky (rather than being blue itself per se). As the camera comes to a stop, the blazing sun is positioned exactly behind the bottom half of the "Spiral S", with the clouds forming a plane under the logo. The finished product looks rather reminiscent of the current logo of Columbia Pictures, this studio's corporate parent, complete with rainbow-like circles around the sun.
Trivia: This logo was based on artwork by Buffy Cutler, who was commissioned to create a new Screen Gems logo for Friends with Benefits. Some of the other candidates he produced appear to have been inspired by the 1960 Screen Gems Television logo.
Byline:
•July 22, 2011-April 20, 2012: "A SONY PICTURES ENTERTAINMENT COMPANY"
•February 14, 2014- : "a Sony Company"
Feb 13, 2023 · This is no ordinary wiki; this is the wiki from the original logo authority that discusses all closing logos you see on TV, from the Viacom "V of Doom" to the Screen Gems "S from Hell". And that's not all; we're also including home entertainment logos, video game logos, and much, much more as well!
Screen Gems is an American brand name owned by Sony Pictures Entertainment, a subsidiary of Japanese multinational conglomerate, Sony Group Corporation. It has served several different purposes for its parent companies over the decades since its incorporation, initially as a cartoon studio, then a television studio, and later on as a film studio.
- Sony Pictures Entertainment
On May 6, 1974, Screen Gems was reincorporated as "Columbia Pictures Television" (now "Sony Pictures Television"). The name was suggested by David Gerber, the then-current president of Columbia's television division.
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On May 6, 1974, Screen Gems was reincorporated as "Columbia Pictures Television" (now "Sony Pictures Television"). The name was suggested by David Gerber, the then-current president of Columbia's television division.
