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May 29, 2015 · A fake study claiming that eating chocolate helps with weight loss was published and widely reported by media outlets. The project was a sting operation to expose the prevalence of junk science and unchecked, hype-driven press coverage.
- Senior Managing Editor
- 5 min
- CBS News
- Paula Cohen
Jan 4, 2024 · Beware of online ads for weight loss products that promise miraculous results without exercise or diet. Learn how to spot false claims, fake endorsements and harmful ingredients.
- Betty Lin-Fisher
- Consumer Reporter
- The Setup
- The Con
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I got a call in December last year from a German television reporter named Peter Onneken. He and his collaborator Diana Löbl were working on a documentary film about the junk-science diet industry. They wanted me to help demonstrate just how easy it is to turn bad science into the big headlines behind diet fads. And Onneken wanted to do it gonzo st...
Onneken and Löbl wasted no time. They used Facebook to recruit subjects around Frankfurt, offering 150 Euros to anyone willing to go on a diet for 3 weeks. They made it clear that this was part of a documentary film about dieting, but they didn’t give more detail. On a cold January morning, 5 men and 11 women showed up, aged 19 to 67. Gunter Frank,...
I know what you’re thinking. The study didshow accelerated weight loss in the chocolate group—shouldn’t we trust it? Isn’t that how science works? Here’s a dirty little science secret: If you measure a large number of things about a small number of people, you are almost guaranteed to get a “statistically significant” result. Our study included 18 ...
It was time to share our scientific breakthrough with the world. We needed to get our study published pronto, but since it was such bad science, we needed to skip peer review altogether. Conveniently, there are lists of fake journal publishers. (This is my list, and here’s another.) Since time was tight, I simultaneously submitted our paper—“Chocol...
With the paper out, it was time to make some noise. I called a friend of a friend who works in scientific PR. She walked me through some of the dirty tricks for grabbing headlines. It was eerie to hear the other side of something I experience every day. The key is to exploit journalists’ incredible laziness. If you lay out the information just righ...
We landed big fish before we even knew they were biting. Bild rushed their story out—“Those who eat chocolate stay slim!”—without contacting me at all. Soon we were in the Daily Star, the Irish Examiner,Cosmopolitan’s German website, the Times of India, both the German and Indian site of the Huffington Post, and even television news in Texas and an...
So why should you care? People who are desperate for reliable information face a bewildering array of diet guidance—salt is bad, salt is good, protein is good, protein is bad, fat is bad, fat is good—that changes like the weather. But science will figure it out, right? Now that we’re calling obesity an epidemic, funding will flow to the best scient...
A journalist reveals how he and his team created a bogus study that claimed chocolate helps weight loss and got it published in a peer-reviewed journal. He exposes the flaws and biases of diet research and the media that report it.
Mar 25, 2024 · Beware of online ads for weight loss products that promise miraculous results without dieting or exercising. The FTC warns that these are scams and advises you to report them and avoid them.
May 29, 2015 · Science Magazine correspondent John Bohannon discusses the "chocolate hoax" that became one of the biggest bogus health stories ever. He tells CBSN's Vladimir Duthiers and Elaine Quijano the...
- 5 min
- 19K
- CBS News
