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1960
- Following the first success in American consumer market, Tokyo Tsushin Kogyo changed its name to Sony in 1958 as people outside Japan struggled to pronounce the original name. Sony established Sony Corporation of America, the company's first subsidiary in America, in 1960.
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The Sony Corporation of America (SONAM, also known as SCA) is the American arm of the Japanese multinational conglomerate Sony Group Corporation. Headquartered in New York City, the company manages Sony's business in the United States.
Sony Corporation of America (SCA) established in the US. Compact, lightweight portable transistor TV is launched. TV8-301. (1960) TV5-303. (1962) 1965. World's first consumer-use open-reel VTR, the CV-2000, launched. 1966. Sony Building opened in Ginza, Tokyo. 1968. "Trinitron" color TV, the KV-1310, launched.
Then in February 1960, Sony Corporation of America (SONAM) was established to oversee Sony's marketing activities in the United States by "doing business with Americans like an American company." This was something that no other Japanese electronics corporation had dared to attempt.
Sony History. "Sony History" covers key episodes throughout Sony's history from 1945-96. The content of this site is an abbreviated version of "Genryu" published in commemoration of Sony's 50th anniversary.
Sony established Sony Corporation of America, the company's first subsidiary in America, in 1960. And in the same year, Sony made another innovation by releasing the world's first non-projection type all-transistor and portable television, Sony TV8-301 .
On November 29, 1985 the Sony Corporation of America, which operated several assembly plants in the United States, purchased the Digital Audio Disk Corporation from its affiliate CBS/Sony. Two years later, Sony purchased CBS Records for $2 billion.
history of Sony Corporation. …had prompted the creation of Sony Corporation of America, with headquarters in New York City. When the company opened its store on Fifth Avenue in 1962, it unfurled the first Japanese flag to be flown in the United States since the beginning of World War II.
