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Jul 26, 2023 · NEW YORK (AP) — The “Barbie” blockbuster movie created magic at the box office, but the iconic doll’s parent Mattel is bracing for it to make a big difference in the toy aisles. Mattel Inc. on Wednesday turned in a surprise profit and better sales during the second quarter than analysts expected.
- adinnocenzio@ap.org
- Retail Reporter
Aug 5, 2023 · One of the most obvious benefits for Mattel is selling more Barbie dolls. However, it's important to keep in mind that the company has been selling these dolls for several decades.
Mar 6, 2024 · Mattel announced it will be selling Barbie Cuutopia Plush figures. The plush toys, which are more like pillows than dolls are designed, according to Mattel, in the Japanese kawaii style,...
- Joan Verdon
Jan 25, 2021 · At over $2 billion in annual sales, dolls are Mattel's biggest products, with Barbie being the lead brand.
Oct 5, 2023 · Mattel CEO Ynon Kreiz claims that Mattel Films' intention making Barbie wasn’t to sell toys... but let's be honest, we also know the Greta Gerwig -directed movie was absolutely made to...
Jul 26, 2023 · July 26 (Reuters) - Mattel (MAT.O) is banking on the box office success of the "Barbie" movie to help drive doll sales in the second half of the year, CEO Ynon Kreiz said on Wednesday, as the...
Oct 26, 2023 · Oct 25 (Reuters) - Mattel (MAT.O) on Wednesday warned of slowing demand for the toy industry heading into the crucial holiday season, taking the shine off its bumper third-quarter results driven...
