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   How can TikTok help small businesses?

   • And with a slew of free tools and resources designed specifically for small businesses, TikTok can help brands ride the upswing as far as they want to go. With more than 75% of US consumers planning to support small businesses “as much as possible,” it’s the ideal time for brands to connect with consumers.

   How your small business can grow with TikTok

   www.tiktok.com/business/en-US/blog/how-your-small-business-can-grow-with-tiktok

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   How can you use TikTok as a marketing strategy?

   • It’s not enough to just be present on TikTok — or on any social platform for that matter. It’s how you take advantage of the app’s creative tools and features that can get your business noticed by millions of users worldwide. Let’s explore how you can use TikTok as part of your marketing strategy. 1. Create unique and relevant content

   How to Use TikTok for Business Effectively | Sprout Social

   sproutsocial.com/insights/tiktok-for-business/

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   Why do people use TikTok?

   • 74% of TikTok users say that TikTok has inspired them to find out more about a product or brand online. 66% of TikTok users agree TikTok has helped them decide what to buy. More than a million small businesses and vendors use the e-commerce platform Shopify to sell their products online and in person.

   How your small business can grow with TikTok

   www.tiktok.com/business/en-US/blog/how-your-small-business-can-grow-with-tiktok

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   What are the best small businesses on TikTok?

   • 4. Down to Earth Beauty (dte beauty) One of the best small businesses on TikTok is Down to Earth Beauty. A body and skincare products seller that is cruelty-free and owned by women of color. This TikTok account answers questions from followers with videos and interacts with users in the comments section.

   Small Businesses on TikTok: Brand Strategy Guide | Sprout Social

   sproutsocial.com/insights/small-business-tiktok/

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2. Videos

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     TikTok For Business: Beginner's Guide To TikTok Marketing!

     Nov 22, 2023

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     3 Steps To Grow On TikTok For Businesses

     Nov 28, 2023

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     TikTok Business Tutorial (Create Ads, Grow Organically, & Utilize Trends)

     Aug 4, 2023

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3. www.forbes.com › sites › forbesbusinesscouncilWhy Businesses Benefit From Being On TikTok - Forbes

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   Dec 9, 2022 · We help businesses grow their brands and multiply conversions through the power of TikTok. getty. TikTok’s main appeal comes from its unique format, which usually involves combining...

4. blog.hootsuite.com › tiktok-for-businessHow to Use TikTok for Business: A Step-by-Step Guide - Hootsuite

   blog.hootsuite.com › tiktok-for-business

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   • Step 1: Get A Tiktok Business Account
   • Step 2: Create A Winning Tiktok Strategy
   • Step 3: Optimize Your Tiktok Profile
   • Step 4: Create Content That People Will Want to Watch
   • Step 5: Master The Art of SEO
   • Step 6: Post at The Right Time
   • Step 7: Engage Your Audience and Grow Your Following
   • Step 6: Dig Into Analytics
   • Step 7: Explore Tiktok’S Advertising Options

   If you’ve already got a personal TikTok account, it’s easy to switch over to a Business Account: just skip right to step 3. A business account on TikTok is free. TikTok’s business accounts give you access to insights about your video performance and followers and allow you to access Business Suite tools like advertising, auto-messaging, and more. Y...

   See full list on blog.hootsuite.com

   Even if you’re a whiz at Instagram or Facebook marketing, it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. And building that game planstarts with gathering information.

   See full list on blog.hootsuite.com

   You’ve only got a few lines and one opportunity to share a link, but your TikTok profile is basically your digital storefront, so do it up right.

   See full list on blog.hootsuite.com

   There’s no secret recipe for making a successful TikTok video, but there are some good rules of thumb to follow.

   See full list on blog.hootsuite.com

   Hashtags, as mentioned above, are a vital part of getting your content discovered. But TikTok has leveled up its keyword and caption search ability in recent months (no wonder that Gen Z uses TikTok as a search engine more frequently than Google!). Savvy brands can take advantage of TikTok’s growing search capability by applying good old-fashioned ...

   See full list on blog.hootsuite.com

   To get your content in front of people, it doesn’t just have to be good: it has to go up at the right time. Of course, the “right time” varies by audience and day of the week, and how the stars are aligned, but broadly speaking, you’ll see positive results if you post on Thursday at 7 p.m. (Check out our full explanation of the best time to post on...

   See full list on blog.hootsuite.com

   First off: Don’t buy followers! We tried, and it’s a very bad idea! Stop it! Put that credit card down. Ultimately, creating great content (see above!) is the #1 way to get those sweet, sweet views and follows. To keep those followers interested and engaged once they’re on board, the same rules of thumb apply as to any other social media platform: ...

   See full list on blog.hootsuite.com

   Once you’ve been playing around with TikTok for a while, it’s important to look objectively at how things are going. How are your reach and engagement metrics doing? Are those tutorial videos actually hitting? Who is actually watching and following your content? Analytics take the guesswork out of content strategy: they prove what’s working — and w...

   See full list on blog.hootsuite.com

   Some hot numbers for you: TikTok ads can now reach an estimated adult (18+) audience of 825 million people worldwide. Advertising isn’t a fit for everyone’s social strategy, but if paid reach is something you’re interested in, check out our guide to TikTok ads here. And if you’re marketing to a younger audience, especially women, you’ve got even mo...

   See full list on blog.hootsuite.com

5. www.tiktok.com › business › en-USHow your small business can grow with TikTok

   www.tiktok.com › business › en-US

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   Oct 8, 2021 · Whether you recently launched your company or want to expand an existing brand, our platform provides innovative marketing opportunities that just don’t exist anywhere else. And with a slew of free tools and resources designed specifically for small businesses, TikTok can help brands ride the upswing as far as they want to go.

6. sproutsocial.com › insights › tiktok-for-businessHow to Use TikTok for Business Effectively | Sprout Social

   sproutsocial.com › insights › tiktok-for-business

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   • Create unique and relevant content. The first thing you notice when you open the app and scroll through the feed is the seemingly endless amount of video content on the platform.
   • Add music and effects to your videos. TikTok is all about taking your social videos to the next level and getting noticed with the help of catchy, trending music and creative effects.
   • Leverage TikTok’s content publishing features. TikTok makes it just as easy to share, optimize and organize your videos as it is to record and edit them.
   • Decide when and how often to post on TikTok. One of the most important strategies for any social media platform — not just TikTok — is to pay close attention to the usage behavior of your audience.

7. influencermarketinghub.com › tiktok-for-How to Use TikTok for Business in 2024 - The Ultimate Guide

   influencermarketinghub.com › tiktok-for-

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   6 days ago · Step 1: Creating Your TikTok Business Account. Step 2: Optimizing Your Profile. Step 3: Understanding Your Target Audience. Step 4: Understanding How the TikTok Algorithm Works. Step 5: Scoping Out the Competition. Step 6: Developing a Powerful Content Strategy. Step 7: Partnering with Influential Users.

8. sproutsocial.com › insights › small-business-tiktokSmall businesses on TikTok: The strategy guide for your brand

   sproutsocial.com › insights › small-business-tiktok

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   Nov 7, 2022 · How building a presence on TikTok can support your small business’s goals. 5 of the best small businesses on TikTok. Tips for small businesses on TikTok to build a thriving strategy. Why TikTok is a go-to platform for small businesses. As a small business, you likely have a limited budget.