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836 billion U.S. dollars
- In 2021, digital advertising accounted for 63.1 percent of total global advertising spending. The source projected that the share would increase to 72.5 percent by 2026. The this period, the digital ad spending itself is forecast to increase from 523 billion to 836 billion U.S. dollars.
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Apr 3, 2024 · Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is...
Mar 20, 2024 · Digital ad spend growth worldwide 2021-2026. Published by Statista Research Department , Mar 20, 2024. In 2021, global digital advertising spending increased by nearly 30 percent. In the period...
Apr 3, 2024 · Summary. By 2023, the global digital advertising market is estimated to be worth $601.8 billion, representing 67.1% of total media ad expenditure. Retail accounts for about 22% of digital ad spend. From Internet classifieds to display ads, digital ad spend is surpassing traditional methods.
May 13, 2022 · Our research suggests a base-case scenario in which US digital advertising spending will grow at a compound annual rate of 9%, from roughly $180 billion in 2021 to $275 billion by 2026, as shown in the green bar below. Our bullish estimate projects a 19% compound annual rate of growth to $410 billion in 2026, as shown in the purple bar below.
Over the five-year forecast period, global internet advertising revenue will expand at an impressive 9.1% CAGR to reach US$723.6 billion in 2026. We believe that, despite some short-term hiccups, the prognosis remains fundamentally sound and that we shouldn’t write off digital advertising’s longer-term growth prospects.
Digital ad spending per person is expected to continue rising. In 2025, this is set to surpass $1,000 per person and rise further to $1,081 in 2026 and $1,146 in 2027. By 2028, this figure is projected to hit $1,211.
In 2025, expenditure is forecast to slow slightly, to 11%, before falling to 9.8% in 2026. In 2027, digital ad spend is set to rise by 9.2% year on year, to around $870.9 billion, constituting nearly three-quarters of total media ad spend. Digital advertising market growth: top 10 countries.
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