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Nov 5, 2017 · More non-Hollywood fare will most likely make its way to China. Leomus Pictures CEO Qiu Jie told Chinese media that new films different from Hollywood blockbusters will be what audiences really...
Jan 23, 2024 · In 2023, no American films ranked among the 10 highest grossing in China despite highly anticipated sequels in the “Mission: Impossible,” “Fast & the Furious” and “Spider-Man” franchises.
- Smart Marketing
- Local Stars
- Hollywood Fatigue
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Shetty’s partner Allen Liu, who is also founder of Beijing-based distributor E Stars Films, says the marketing campaign was a success due to three factors – the film’s release date, as apart from Guardians Of The Galaxy Vol. 2it wasn’t a crowded weekend; the way Aamir Khan has been positioned in China; and the endorsement of local stars. Khan is pr...
However, China is still very focused on its local stars, so Shetty and Liu reached out to Chinese actors such as Deng Chao, Wang Baoqiang and Yao Chen, who watched Dangaland then discussed it with their fans on WeChat and Weibo. Other stars and filmmakers, including Feng Xiaogang, Lu Han and Fan Bingbing, then heard about the film and started recom...
Another major factor in the film’s success was that it delivered something different at exactly the moment that Chinese audiences are starting to suffer from Hollywood sequel fatigue. Speaking off the record, industry figures point out that since China’s multiplex building boom in the early 2000s, cinemas have mostly screened Chinese films and Holl...
And these are the kinds of stories that Hollywood, despite or perhaps because of its reputation for universal story-telling, is unlikely to tell. Western media understood the female empowerment aspect of Dangal, which was a factor in its Chinese success, but didn’t fully grasp the other more powerful elements that Chinese audiences responded to. On...
Mar 2, 2017 · Since 1994, the government has allowed foreign films to show in Chinese cinemas as fenzhang pian (分账片), or on a revenue sharing basis. These are films distributed almost exclusively by Hollywood’s Big Six studios (Walt Disney, Warner Bros, Paramount, Fox, Sony, and Universal).
Mar 16, 2018 · “The Chinese audience has grown up watching about half of their movies subtitled or dubbed — thanks to Hollywood — so there is potential here for foreign-language films that never existed in...
Nov 5, 2014 · China is on track to relax its quota restricting foreign movie imports to 34 titles a year in Feb. 2017 and may expand by possibly 10 the number of non-Hollywood movies allowed into...
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May 24, 2017 · Aamir Khans Dangal has become the first top-grossing non-Hollywood film in China by earning USD 117 million at the box office. via GIPHY Maoyan, a popular ticketing website in China, on...
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