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- Now in its 8th year, TotallyAwesome’s Youth-first Digital Insights is the most in-depth annual research on Youth aged 4 – 24 in Asia-Pacific. With 9,000 Youth and over 5,000 of their parents interviewed across 14 key markets in Asia-Pacific, we are your guide to understanding this valuable audience.
Now in its 8th year, TotallyAwesome’s Youth-first Digital Insights is the most in-depth annual research on Youth aged 4 – 24 in Asia-Pacific. With 9,000 Youth and over 5,000 of their parents interviewed across 14 key markets in Asia-Pacific, we are your guide to understanding this valuable audience.
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Aug 16, 2023 · TotallyAwesome’s Youth-first Digital Insights study highlights: 50% of Gen Alpha and 43% Gen Z youth across APAC are now turning to gaming when feeling anxious or stressed. Findings also show gaming is being increasingly used by youth to feel more connected with both friends and family.
Aug 16, 2023 · According to TotallyAwesome's latest Youth-first Digital Insights, 50% of Gen Alpha and 43% of Gen Z in APAC cite gaming as making them feel better if they're anxious or stressed.
- Be in, around and beyond gaming. Gaming is the superpower for brands. According to our research, nine out of 10 youths are gaming. Gaming is a positive part of their digital world.
- Utilize influencer marketing. Influencers are influencing youth. Brands need to consider relevant influencers to deliver brand messages and achieve brand affinity.
- Implement campaigns that integrate multiple platforms and mediums. Media synergy is key. Integrated campaigns that utilize digital mediums such as gaming are the starting point for reaching youth.
- Develop content for mobile. Mobile ready content wins with youth. Brands must ensure content is optimised for mobile. Our study showed that 65% of youths have a smartphone and 45% have a tablet.
Aug 16, 2023 · TotallyAwesome, APAC's leading Youth-first marketing and media platform for Gen Z, Gen Alpha, and families, releases their annual Youth-first Digital Insights research revealing the impact...
Whether you’re targeting specific audience segments or industries, TotallyAwesome’s insights provide a deep understanding into Youth media consumption, digital habits, attitudes and...
Nov 5, 2021 · TotallyAwesome’s mission is to clear away online risks and build reliable paths that allow young kids and teens to safely explore their curiosities. TotallyAwesome.tv currently serves 300 million monthly active users across APAC, and provides 2584 thousand verified kid-safe websites, videos, games and apps.
