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  2. Include the following elements on a restaurant website: The Basic Stuff: Address, Phone Number, & Hours; Direct Links to your Social Media; Your Restaurant Menu; An Online Ordering Link; Gift Cards and Merchandise; Loyalty and Email Signups

  3. How to create a restaurant website. Choose a domain and hosting provider; Choose a domain (e.g. www.opentable.com) that represents your restaurant (the simpler, the better) and a reliable hosting provider. Hire a designer or choose a website builder

    • Know Your Clientele
    • Keep It Simple
    • Use High-Quality Photos
    • Write A Concise and Appetizing Menu
    • Build on A Responsive Design Platform
    • Include Social Media Integrations
    • Get Serious About (local) SEO
    • Perfect The Landing Page

    Creating a great restaurant website starts with understanding your audience. Let the needs and desires of the patrons influence every design choice you make. If your target market has a higher budget, for example, you may use traditionally luxurious colorssuch as gold, deep purple, and royal blue. But knowing your audience goes deeper than visual c...

    Whether the business is a small café or a world-famous restaurant, keep the homepage’s content to a minimum. Hungry visitors want to find what they’re looking for quickly. A restaurant website needs these basic parts: 1. Menu 2. Contact information (including phone number) 3. Location 4. Hours of operation 5. How to reserve tables or order takeout ...

    Eating is a multisensory experience. A steaming bowl of noodles entices our sense of smell, taste, and sight with its warmth, aroma, and colorful vegetables floating in broth. While you can’t convey all that in a photo, high-quality images help get you close. Include photos of the interior and exterior of the restaurant to let potential customers g...

    Keep the menu short and sweet. Focus on using mouth-watering adjectives in the names of menu items, not in the descriptions. A cheese pizza sounds good, but a “thin-crust, wood-fired, four-cheese pizza” sounds really intriguing. Publish the online menu directly on the site in HTML. PDF menus are harder for search engines to index and might be diffi...

    Good website design is about functionality and aesthetics. Thebest restaurant websitesare intuitive, meaning site elements are where people expect them to be. Call-to-action buttons with text like “Book a table” or “Make a reservation,” for example, should be front and center. This intuitive experience should be the same no matter what device they ...

    Social media and the restaurant site should work together as part of an overall digital marketing strategy. Integrate the restaurant’s Instagram feed, for example, to show clients how to create a positive feedback loop between their website and social media accounts. This helps people move between platforms and increase exposure to the restaurant’s...

    If you’ve ever googled “restaurants near me,” you know what an important role search engines play in people’s decisions about restaurants. To show up in relevant search engine results pages (SERPs), ensure the domain name includes the restaurant name and, if possible, location. If you want to explore search engine optimization (SEO) further, consid...

    The website’s homepage is like the restaurant’s digital front door. Be especially strategic with your design choices here. For example, you could create a delicious immersive experience using a background videoof chefs preparing or plating a popular dish to show customers what to expect when they dine. Don’t overwhelm visitors with too much informa...

    • Jeff Cardello
  4. A restaurant-focused website platform will have a deep understanding of how restaurants operate and how to translate that into a beautiful, high-converting website that attracts more customers, stays on brand, and is super easy to use. Take back control of your margins, customer data, and online reputation.

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